Telling Stories or Delivering Messages: What Inspires You Most?
Marketing

Telling Stories or Delivering Messages: What Inspires You Most?

9y Marko Muellner

Telling Stories or Delivering Messages: What Inspi...

Marketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centere...

View article
Why Do You Need Native Advertising?
Display Advertising

Why Do You Need Native Advertising?

9y Tim Nichols

Why Do You Need Native Advertising?

More transparent than print, more potential to go viral than banners and non-disruptive to users, "native advertising" is a term every marketers knows...

View article
The Future of Advertising on YouTube
Display Advertising

The Future of Advertising on YouTube

9y Tessa Wegert

The Future of Advertising on YouTube

What do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Yahoo Beefs Up Digital Content With New Video Channels
Media

Yahoo Beefs Up Digital Content With New Video Channels

9y Mike O'Brien

Yahoo Beefs Up Digital Content With New Video Chan...

After a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to oth...

View article
Let's Not Be Nostalgic for the 'Mad Men' Era
Marketing

Let's Not Be Nostalgic for the 'Mad Men' Era

9y Kevin Lee

Let's Not Be Nostalgic for the 'Mad Men' Era

While "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Read More...

View article
Are Dating Apps the Next Big Thing in Marketing?
Marketing

Are Dating Apps the Next Big Thing in Marketing?

9y Mike O'Brien

Are Dating Apps the Next Big Thing in Marketing?

Dating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video a...

View article
Tumblr Lets Brands Run Ads in Users’ Dashboards for 24 Hours
Social

Tumblr Lets Brands Run Ads in Users’ Dashboards for 24 Hours

9y Yuyu Chen

Tumblr Lets Brands Run Ads in Users’ Dashboards fo...

Nike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users’ dashboards for a full 24 hours. Read Mor...

View article
Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]
Conference Coverage

Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]

9y Jessica Lee

Getting Native With Playboy: Making Branded Conten...

During her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content...

View article
VIDEO: How Wendy’s Leverages Social and Native to Target Millennials
Marketing

VIDEO: How Wendy’s Leverages Social and Native to Target Millennials

9y Yuyu Chen

VIDEO: How Wendy’s Leverages Social and Native to ...

In this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to soci...

View article
Is There Still a Place for Content Marketers on Google+?
Social

Is There Still a Place for Content Marketers on Google+?

9y Emily Alford

Is There Still a Place for Content Marketers on Go...

As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked soc...

View article
Twitter Offers Conversion Tracking Tool to Measure ROI
Acquisition

Twitter Offers Conversion Tracking Tool to Measure ROI

9y Emily Alford

Twitter Offers Conversion Tracking Tool to Measure...

Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...

View article
Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push
Asia

Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

9y Sophie Loras

Cathay Pacific Asks What Is #LifeWellTravelled in ...

The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled...

View article
New Content Economy? What’s Old Is New Again!
Marketing

New Content Economy? What’s Old Is New Again!

9y Michelle Killebrew

New Content Economy? What’s Old Is New Again!

As the marketing ecosystem evolves, we can look to our past for inspiration on how to deal with the new challenges we face. Read More...

View article
Twitter Wins Advertisers But Fails to Draw Users
Social

Twitter Wins Advertisers But Fails to Draw Users

9y Emily Alford

Twitter Wins Advertisers But Fails to Draw Users

Twitter reports record earnings for 2014, but the company has been slow to draw in new users, leaving some to wonder if all these ads are finding an a...

View article
Discover Gives New Advertising Opportunities to Brands on Snapchat
Social

Discover Gives New Advertising Opportunities to Brands on Snapchat

9y Mike O'Brien

Discover Gives New Advertising Opportunities to Br...

With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fa...

View article
Are Consumers Gaming You? Let Them, Says Mindshare Study
Ecommerce

Are Consumers Gaming You? Let Them, Says Mindshare Study

9y Emily Alford

Are Consumers Gaming You? Let Them, Says Mindshare...

A new study from Mindshare indicates that almost half of respondents have tried to get better deals and offers by walking away from shopping carts or ...

View article
The 5 Trends That Really Matter for Marketers in 2015
Marketing

The 5 Trends That Really Matter for Marketers in 2015

9y Kristin Kovner

The 5 Trends That Really Matter for Marketers in 2...

There's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Read More...

View article
Top 10 Industry Highlights of 2014
Marketing

Top 10 Industry Highlights of 2014

9y Mike O'Brien

Top 10 Industry Highlights of 2014

From Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...

View article
Welcome to 2015 – The Year of Proficiency
Marketing

Welcome to 2015 – The Year of Proficiency

9y Chris Copeland

Welcome to 2015 – The Year of Proficiency

The coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in...

View article
Digital Predictions for Thailand and Southeast Asia in 2015
Asia

Digital Predictions for Thailand and Southeast Asia in 2015

9y Nick Annetts

Digital Predictions for Thailand and Southeast Asi...

Instagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into ...

View article
Proactiv Partners With YouTube to Let Vloggers Shine
Media

Proactiv Partners With YouTube to Let Vloggers Shine

9y Emily Alford

Proactiv Partners With YouTube to Let Vloggers Shi...

Proactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube b...

View article
What's Next for Twitter Advertisers: Video, SEO, & Expanded Audience
Social

What's Next for Twitter Advertisers: Video, SEO, & Expanded Audience

9y Larry Kim

What's Next for Twitter Advertisers: Video, SEO, &...

In the coming year, look for a focus on native video, SEO, and syndication from the social media platform. Read More...

View article
Lenovo's Prankvertising Stunt Pulls Views From Shoppers
Media

Lenovo's Prankvertising Stunt Pulls Views From Shoppers

9y Emily Alford

Lenovo's Prankvertising Stunt Pulls Views From Sho...

Computer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighth...

View article
3 Must-Have Features for Successful Native Ad Campaigns
Display Advertising

3 Must-Have Features for Successful Native Ad Campaigns

9y Peter Foster

3 Must-Have Features for Successful Native Ad Camp...

Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? Read Mo...

View article
Twitter Unveils Instant Timeline to Woo New Users
Social

Twitter Unveils Instant Timeline to Woo New Users

9y Carly Page

Twitter Unveils Instant Timeline to Woo New Users

The social network also plans to enhance native video sharing and Direct Messages next year. Read More...

View article
Is the Comments Section the Newest Hot Spot in Advertising?
Analytics

Is the Comments Section the Newest Hot Spot in Advertising?

9y Mike O'Brien

Is the Comments Section the Newest Hot Spot in Adv...

A new product by Disqus, the blog comment-hosting service used by 3 million websites, focuses on "interest-based marketing," placing targeted native a...

View article
U.K. Tourism Agency Partners With Yahoo for Content Marketing Campaign
Marketing

U.K. Tourism Agency Partners With Yahoo for Content Marketing Campaign

9y Mike O'Brien

U.K. Tourism Agency Partners With Yahoo for Conten...

The Discover Great Britain campaign shows off the U.K.'s sights, culture, food, and fashion with sponsored content on Yahoo and a user-curated Tumblr....

View article