Marketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centere...
View articleMore transparent than print, more potential to go viral than banners and non-disruptive to users, "native advertising" is a term every marketers knows...
View articleWhat do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Read More...
View articleAfter a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to oth...
View articleWhile "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Read More...
View articleDating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video a...
View articleNike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users’ dashboards for a full 24 hours. Read Mor...
View articleDuring her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content...
View articleIn this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to soci...
View articleAs Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked soc...
View articleTwitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...
View articleThe airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled...
View articleAs the marketing ecosystem evolves, we can look to our past for inspiration on how to deal with the new challenges we face. Read More...
View articleTwitter reports record earnings for 2014, but the company has been slow to draw in new users, leaving some to wonder if all these ads are finding an a...
View articleWith Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fa...
View articleA new study from Mindshare indicates that almost half of respondents have tried to get better deals and offers by walking away from shopping carts or ...
View articleThere's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Read More...
View articleFrom Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...
View articleThe coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in...
View articleInstagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into ...
View articleProactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube b...
View articleIn the coming year, look for a focus on native video, SEO, and syndication from the social media platform. Read More...
View articleComputer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighth...
View articleNative advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? Read Mo...
View articleThe social network also plans to enhance native video sharing and Direct Messages next year. Read More...
View articleA new product by Disqus, the blog comment-hosting service used by 3 million websites, focuses on "interest-based marketing," placing targeted native a...
View articleThe Discover Great Britain campaign shows off the U.K.'s sights, culture, food, and fashion with sponsored content on Yahoo and a user-curated Tumblr....
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