As the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Read ...
View articleFrom Facebook, Twitter, Instagram, LinkedIn to Pandora. Read More...
View articleThe FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Read More...
View articleAs native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of you...
View articleAre brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch ...
View articleIn-app purchases are leading the way in the contextual monetization revolution simply because they're easier to produce at scale, yet native advertisi...
View articleWhat's the right way to label your native ads? Let's look at these examples. Read More...
View articleA platform that can deliver content marketing at scale, for both publishers and marketers, must have both ends of the advertising spectrum--native adv...
View articleWhat better way is there to engage site visitors than with an interactive feature that requires consumer participation? Read More...
View articleNative Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it...
View articleSix lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Read More...
View articleTwo years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience...
View articleAlthough mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and...
View articleWith more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to g...
View articleThe study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the ...
View articleAdvertorials in print and online serve different purposes. Consider these factors. Read More...
View articleNews360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content. Read More...
View articleClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions. Read More...
View articleWe will always have "ads" as we have come to know and love them, but we are also seeing the opportunity to talk to consumers in longer and more meanin...
View articleWith all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to...
View articleMedia planners have to become proficient in content planning and native advertising strategies. Here's why. Read More...
View articleCan the industry move beyond hand-crafted placements to get the scale marketers need? Read More...
View articleClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and indust...
View articlePer the company, the product connects brands to the content users are searching for in a way that is native to the user's experience. Read More...
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