IAB Attempts To Set Industry Standards for Native Advertising
Display Advertising

IAB Attempts To Set Industry Standards for Native Advertising

10y Liva Judic

IAB Attempts To Set Industry Standards for Native ...

As the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Read ...

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A Quick Guide To Native Advertising On Social Media Platforms
Asia

A Quick Guide To Native Advertising On Social Media Platforms

10y Razlan Manjaji

A Quick Guide To Native Advertising On Social Medi...

From Facebook, Twitter, Instagram, LinkedIn to Pandora. Read More...

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FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop
Marketing

FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop

10y Matt Kapko

FTC to Address 'Blurred Lines' of Native Advertisi...

The FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Read More...

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Native Advertising Litmus Test: 4 Questions to Ask of Your Content
Media

Native Advertising Litmus Test: 4 Questions to Ask of Your Content

10y Leah Block

Native Advertising Litmus Test: 4 Questions to Ask...

As native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of you...

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Native Advertising in 4 Easy Steps
Marketing

Native Advertising in 4 Easy Steps

10y Tessa Wegert

Native Advertising in 4 Easy Steps

Are brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch ...

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Native Ads vs In-App Purchases: Context is King
Media

Native Ads vs In-App Purchases: Context is King

10y Frank Sinton

Native Ads vs In-App Purchases: Context is King

In-app purchases are leading the way in the contextual monetization revolution simply because they're easier to produce at scale, yet native advertisi...

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Respect Your Readers - Best Practices in Labeling Your Native Ads
Asia

Respect Your Readers - Best Practices in Labeling Your Native Ads

10y Razlan Manjaji

Respect Your Readers - Best Practices in Labeling ...

What's the right way to label your native ads? Let's look at these examples. Read More...

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Can We Ever Expect Native Advertising to Scale?
Media

Can We Ever Expect Native Advertising to Scale?

10y Laney Whitcanack

Can We Ever Expect Native Advertising to Scale?

A platform that can deliver content marketing at scale, for both publishers and marketers, must have both ends of the advertising spectrum--native adv...

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The Next Iteration of Native Advertising Will Be Interactive
Media

The Next Iteration of Native Advertising Will Be Interactive

10y Tessa Wegert

The Next Iteration of Native Advertising Will Be I...

What better way is there to engage site visitors than with an interactive feature that requires consumer participation? Read More...

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Native Video: The Industry’s New Darling Devil
Media

Native Video: The Industry’s New Darling Devil

11y Manuel Donayre

Native Video: The Industry’s New Darling Devil

Native Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it...

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Six Best Practices to Steal from Native Advertising
Media

Six Best Practices to Steal from Native Advertising

11y Kristin Kovner

Six Best Practices to Steal from Native Advertisin...

Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Read More...

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Pandora Shares Strategy for Introducing Video Ads
Media

Pandora Shares Strategy for Introducing Video Ads

11y Matt Kapko

Pandora Shares Strategy for Introducing Video Ads

Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience...

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The Mobile Creative Moment
Media

The Mobile Creative Moment

11y Joe Laszlo

The Mobile Creative Moment

Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and...

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The True Value of Media
Display Advertising

The True Value of Media

11y Larry Allen

The True Value of Media

With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to g...

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Native Mobile Experience More Effective Than Banner Ads: Study
Asia

Native Mobile Experience More Effective Than Banner Ads: Study

11y Adaline Lau

Native Mobile Experience More Effective Than Banne...

The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the ...

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Native Advertising in an Online World: 3 Questions for Marketers
Media

Native Advertising in an Online World: 3 Questions for Marketers

11y Razlan Manjaji

Native Advertising in an Online World: 3 Questions...

Advertorials in print and online serve different purposes. Consider these factors. Read More...

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News360 Helps Brands Find Audiences for Sponsored Content
Media

News360 Helps Brands Find Audiences for Sponsored Content

11y Mary Lisbeth D'Amico

News360 Helps Brands Find Audiences for Sponsored ...

News360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content. Read More...

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Cannes 2013 Video: Skype Growth Soars as Native Ad Offering Still in Development
Media

Cannes 2013 Video: Skype Growth Soars as Native Ad Offering Still in Develo...

11y Melanie White

Cannes 2013 Video: Skype Growth Soars as Native Ad...

ClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions. Read More...

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What You Need to Know to Go Native
Marketing

What You Need to Know to Go Native

11y Gary Stein

What You Need to Know to Go Native

We will always have "ads" as we have come to know and love them, but we are also seeing the opportunity to talk to consumers in longer and more meanin...

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IWNY: Creative Alive and Kicking in Era of Native Ads
Marketing

IWNY: Creative Alive and Kicking in Era of Native Ads

11y Mary Lisbeth D'Amico

IWNY: Creative Alive and Kicking in Era of Native ...

With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to...

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The Evolution of Media Planners
Asia

The Evolution of Media Planners

11y Charlie Wang

The Evolution of Media Planners

Media planners have to become proficient in content planning and native advertising strategies. Here's why. Read More...

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Can Native Ads Scale?
Marketing

Can Native Ads Scale?

11y Susan Kuchinskas

Can Native Ads Scale?

Can the industry move beyond hand-crafted placements to get the scale marketers need? Read More...

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VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed
Media

VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed

11y Melanie White

VIDEO- The Value of Native Advertising With Stumbl...

ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and indust...

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Evolve Media Launches Native Advertising Product
Media

Evolve Media Launches Native Advertising Product

11y Lisa Lacy

Evolve Media Launches Native Advertising Product

Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience. Read More...

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