The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company generate its substantial revenue?
Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options.
A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding the different search engines.
Naver might be known as Korea's largest search engine but it's more like a portal site than directing users to external websites. Here's why.
Naver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand.
I'll show you how paid search works in Naver by comparing it with Google AdWords.
If you want to make inroads for your search campaigns in Asia, it's important to know which local competitors are worth your time and effort. Here's an overview.
Three ways to optimize your blog in Naver.
Korea's Naver requires a unique approach to marketing. Here's why. First in a two-part series.
And how it is different from Korea's top search engine Naver.