The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company...
View articleGoogle and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. ...
View articleA rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...
View articleNaver might be known as Korea's largest search engine but it's more like a portal site than directing users to external websites. Here's why. Read Mor...
View articleNaver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand. Read More...
View articleI'll show you how paid search works in Naver by comparing it with Google AdWords. Read More...
View articleIf you want to make inroads for your search campaigns in Asia, it's important to know which local competitors are worth your time and effort. Here's a...
View articleKorea's Naver requires a unique approach to marketing. Here's why. First in a two-part series. Read More...
View articleAnd how it is different from Korea's top search engine Naver. Read More...
View articleTime to say goodbye to Overture in Korea? Read More
View articleKey trends for 2012 in Japan and Korea: social influencing SEO, mobile, and behavioral shift to local. Read More...
View articleConsider these tested approaches to help you gain more visibility in Korea. Read More...
View articleExamining South Korea's top search engines. Read More...
View articleFacebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story. Read More...
View articleConsidering search advertising in Korea? Naver is not to be ignored. Read More...
View articleComparing digital marketing trends in Asia and the United States based on a word cloud analysis of ClickZ.com and ClickZ.Asia. Read More...
View articleSearch marketing firm's survey also shows the role of search in Asia Pacific during the purchase cycle and identifies the most popular search engines,...
View articleSimply replicating your search strategies from the U.S. or Europe will not work in Asia. Read More...
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