How can augmented reality enhance the experience for sports fans?

AR & VR How can augmented reality enhance the experience for sports fans?

4y Mike O'Brien

How can augmented reality enhance the experience f...

As people continue to second-screen and expect more from venues, AR gives brands the opportunity to improve the experience. Read More...

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Location and lenses: What does the future look like for Snapchat?

Social & Community Location and lenses: What does the future look like for Snapchat?

4y Mike O'Brien

Location and lenses: What does the future look lik...

Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

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Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"

Ecommerce Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"

4y Mike O'Brien

Cleaning up with Clorox: Why CMO Eric Reynolds doe...

The idea that everyone loves a clean environment has always driven Clorox's product sales. CMO Eric Reynolds discusses how he's applying the idea of c...

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Chase CMO Kristin Lemkau and the evolution of the ad unit

Display Advertising Chase CMO Kristin Lemkau and the evolution of the ad unit

4y Mike O'Brien

Chase CMO Kristin Lemkau and the evolution of the ...

During a WHOSAY event, Chase CMO Kristin Lemkau discussed the bank's future as more of its own media company, as well as the evolution of the ad unit ...

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How the NBA engages China's 200M millennials with mobile video

Acquisition How the NBA engages China's 200M millennials with mobile video

6y Steven Chang

How the NBA engages China's 200M millennials with ...

China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...

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Five fantastic 'phygital' campaigns from this spring

Strategies Five fantastic 'phygital' campaigns from this spring

6y Mike O'Brien

Five fantastic 'phygital' campaigns from this spri...

We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...

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Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

6y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Seventeen brands with stellar Snapchat Stories

Social Media Seventeen brands with stellar Snapchat Stories

6y Mike O'Brien

Seventeen brands with stellar Snapchat Stories

If you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really na...

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NewFronts News: YouTube adds to Google Premium

Media NewFronts News: YouTube adds to Google Premium

6y Mike O'Brien

NewFronts News: YouTube adds to Google Premium

Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Pre...

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Three tips for becoming an experience-based brand

Conference Coverage Three tips for becoming an experience-based brand

6y Mike O'Brien

Three tips for becoming an experience-based brand

Execs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-ba...

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10 ways brands are using social media marketing for good

Marketing 10 ways brands are using social media marketing for good

6y Bob Cargill

10 ways brands are using social media marketing fo...

Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize you...

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And the Winner of Social Media Is... Victoria's Secret [Study]

Social And the Winner of Social Media Is... Victoria's Secret [Study]

7y Mike O'Brien

And the Winner of Social Media Is... Victoria's Se...

Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyz...

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Tweets of the Week: #LoveWins

Social Tweets of the Week: #LoveWins

7y Sophie Loras

Tweets of the Week: #LoveWins

This week's tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a ...

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Meet the CMO Behind the Transformation of America's (Favorite) Diner

Social Meet the CMO Behind the Transformation of America's (Favorite) Diner

7y Mike O'Brien

Meet the CMO Behind the Transformation of America'...

Largely through clever social feeds, Denny's has turned its older image around since John Dillon, now the chief marketing officer, joined the chain's ...

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Bayern Munich Joins Tmall to Tap Chinese Fans

Asia Bayern Munich Joins Tmall to Tap Chinese Fans

7y Sophie Loras

Bayern Munich Joins Tmall to Tap Chinese Fans

Bayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Read More...

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Silent Video May Become Your Brand’s Loudest Statement

Media Silent Video May Become Your Brand’s Loudest Statement

7y Sean Miller

Silent Video May Become Your Brand’s Loudest State...

Muted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Read More...

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Reaching Millennials With Snapchat

Social Reaching Millennials With Snapchat

8y Tim Nichols

Reaching Millennials With Snapchat

Many brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you? Read More...

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Miami Dolphins Embrace Yo App - Will Other Brands Follow Suit?

Social Miami Dolphins Embrace Yo App - Will Other Brands Follow Suit?

8y Emily Alford

Miami Dolphins Embrace Yo App - Will Other Brands ...

By adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, whi...

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630% ROI: A Stat Worth Caring About [#CZLSF]

Conference Coverage 630% ROI: A Stat Worth Caring About [#CZLSF]

8y Kevin Gibbons

630% ROI: A Stat Worth Caring About [#CZLSF]

At their session at ClickZ Live San Francisco, the Portland Trail Blazers' Dewayne Hankins and Sq1's Gabe Winslow explained how they improved digital ...

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When Content Meets Social - Aligning the Content Message to the Social Medium

Social When Content Meets Social - Aligning the Content Message to the Social Medium

8y Roger Katz

When Content Meets Social - Aligning the Content M...

As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing effor...

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Former NBA Player Jamal Mashburn Opens Ad Agency

Marketing Former NBA Player Jamal Mashburn Opens Ad Agency

8y Yuyu Chen

Former NBA Player Jamal Mashburn Opens Ad Agency

Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Read...

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#NBAGiveBig Encouraged Charitable Work, Hashtagging Throughout the Holiday Season

Marketing #NBAGiveBig Encouraged Charitable Work, Hashtagging Throughout the Holiday Season

9y Lisa Lacy

#NBAGiveBig Encouraged Charitable Work, Hashtaggin...

The campaign resulted in more than 20,000 uses of the #NBAGiveBig hashtag. In addition, NBA teams collectively gained more than 100,000 Twitter follow...

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NBA Rewards Fans Who Check Into Playoff Games via Mobile

Marketing NBA Rewards Fans Who Check Into Playoff Games via Mobile

9y Mary Lisbeth D'Amico

NBA Rewards Fans Who Check Into Playoff Games via ...

Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty. Read Mor...

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Brand gTLD Strategies: Evolution of TV and Internet Content Distribution

Data insights Brand gTLD Strategies: Evolution of TV and Internet Content Distribution

9y Jennifer Wolfe

Brand gTLD Strategies: Evolution of TV and Interne...

Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particula...

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Social Calendar Innovator 'UpTo' Partners With the NBA's Cleveland Cavaliers

Social Social Calendar Innovator 'UpTo' Partners With the NBA's Cleveland Cavaliers

10y Lisa Lacy

Social Calendar Innovator 'UpTo' Partners With the...

Who needs LeBron James? The NBA's Cleveland Cavaliers have teamed up with social calendar platform UpTo to give fans a new way to access information a...

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NBA Launches First-Ever Social Media Awards

Community Management NBA Launches First-Ever Social Media Awards

10y Daniel Mickens

NBA Launches First-Ever Social Media Awards

Twelve awards will be handed out June 20. Read More...

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Pepsi Max's Video With NBA Star Quickly Explodes

Marketing Pepsi Max's Video With NBA Star Quickly Explodes

10y Christopher Heine

Pepsi Max's Video With NBA Star Quickly Explodes

YouTube effort garners over 3 million views since the weekend. Read More...

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