Timberwolves and Devils Draw Attention to Doodle.ly
Marketing

Timberwolves and Devils Draw Attention to Doodle.ly

12y Lisa Lacy

Timberwolves and Devils Draw Attention to Doodle.l...

The NBA and NHL clubs are running contests using digital drawing app. Read More...

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Want Attention? Take a Risk
Marketing

Want Attention? Take a Risk

12y Gary Stein

Want Attention? Take a Risk

A five-step plan to build risk into your marketing programs. Read More...

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Jeremy Lin Helps Knicks Score Huge Digital Wins
Marketing

Jeremy Lin Helps Knicks Score Huge Digital Wins

12y Christopher Heine

Jeremy Lin Helps Knicks Score Huge Digital Wins

NBA team has added 500,000 Facebook fans in two weeks. Read More...

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Linsanity and Social Media
Social

Linsanity and Social Media

12y Michael Zung

Linsanity and Social Media

A view from Asia Pacific on Jeremy Lin, the NBA phenomenon. Read More...

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The Jeremy Lin-ernet Effect and Social Media
Asia

The Jeremy Lin-ernet Effect and Social Media

12y Michael Zung

The Jeremy Lin-ernet Effect and Social Media

A basketball player's underdog story is the "dunk heard around the world" on social networks. Read More...

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NBA TV Lets Facebook and Yahoo Users Pick Primetime Games
Social

NBA TV Lets Facebook and Yahoo Users Pick Primetime Games

12y Christopher Heine

NBA TV Lets Facebook and Yahoo Users Pick Primetim...

Fans vote on five games, winning selection gets an 8 p.m. slot. Read More...

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Facebook Ads Help NY Knicks Pack Watch Parties
Marketing

Facebook Ads Help NY Knicks Pack Watch Parties

12y Christopher Heine

Facebook Ads Help NY Knicks Pack Watch Parties

Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham. Read More...

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Miami Heat Has Dallas' Number on Facebook, Twitter
Marketing

Miami Heat Has Dallas' Number on Facebook, Twitter

13y Christopher Heine

Miami Heat Has Dallas' Number on Facebook, Twitter

Inside the NBA finalists' social media games. Read More...

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The Blurring Borders of Latinos and Sports
Marketing

The Blurring Borders of Latinos and Sports

13y Gustavo Razzetti

The Blurring Borders of Latinos and Sports

Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Read More...

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Facebook: The Latino Way
Marketing

Facebook: The Latino Way

13y Gustavo Razzetti

Facebook: The Latino Way

Brands are connecting to Latinos on Facebook by tapping into the Latino soul. Consider these examples. Read More...

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How Marketers Are Courting Latino Consumers
Marketing

How Marketers Are Courting Latino Consumers

14y Anna Maria Virzi

How Marketers Are Courting Latino Consumers

Don't understand the difference between Hispanic and Latino? Start here. Read More...

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