How does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its own thing.
Von Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank sees that becoming a big trend.
Despite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video ads' valuable future.
Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu and Amazon.
This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which aired their final episodes.
Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $200 billion in buying power.
Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be available on the app.
Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPhone app.
At NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction with its new One by AOL ad platform.
Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities.