100 percent of the Sochi Olympic Games will be available on mobile, thanks to Adobe's deal with NBC. Adobe Primetime will dynamically replace broadcas...
View articleNBC Universal plays a huge card with its investment in video startup NowThis News and opens itself up to a world of untapped opportunities. Read More...
View articleNative Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it...
View articleNBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to ...
View articleThe new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters. Read More...
View articleShark programming for Discovery and Syfy has resulted in millions of social mentions and spurred additional digital content. Read More...
View articleThe platform is meant to mirror the experience of the new show, The Moment, and to provide a path to career and/or goal fulfillment. Read More...
View articleIn the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends. Read More...
View articleThe prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience. Read More...
View articleHow NBC has failed miserably in its execution of live-streaming the Olympics on its site. Read More...
View articleDG's MediaMind worked with NBC Olympics to develop a custom online ad format. Read More...
View articleApp could help NBC glean data about niche interests of its Facebook fans. Read More...
View articlePolitical analyst speaks with ClickZ about the web and this fall's election. Read More...
View articleCoke, Walmart, Hyundai, and others are launch partners. Read More...
View articlePartnership offers game watchers a $5 rebate on pizzas. Read More...
View articleBrands receptive to live stream promotional opportunities, NBC says. Read More...
View articleTime Out continues developing presence on the mobile app. Read More...
View articleOnline deals spread beyond digital channels. Read More...
View articleNBCU gets creative with social media - and hopes marketers come along for the ride. Read More...
View articleWeb comparables for this week's television glitz-krieg. Read More...
View articleA look at how the launch of a new show can become a turning point for Hispanic TV. Read More...
View articleDeal seekers are offered an extra $2 savings in exchange for watching "America's Next Great Restaurant." Read More...
View articleMexican food chain doubled normal daily "likes" gain and saw strong coupon redemptions. Read More...
View articleNBC Universal-owned USA Network has added a new social layer to its ongoing Character Project initiative. Read More...
View articleDon't understand the difference between Hispanic and Latino? Start here. Read More...
View articleCompanies failed to negotiate an outcome where Google would continue to sell TV ads on NBC networks. Read More...
View articleWhile many offerings personalize the Web for users, they don't all have "a human touch." Where is the human side of the Internet heading? Read More...
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