Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft Foods have.
We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world.
2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk ... read more
Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering.
Brands have shown that you don't necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz.
Between Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we're calling Dunkin Donuts the winner.
The launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region.
The advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year of the robot?
Inspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content.
Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion.