Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

Case Study Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

3y Kamaljeet Kalsi

Nestlé USA drives consumer engagement with cookie ...

How a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...

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How Nestlé Waters uses marketing technology to drive growth

Marketing Technology How Nestlé Waters uses marketing technology to drive growth

5y Jacqueline Dooley

How Nestlé Waters uses marketing technology to dri...

"Marketers need to own the entire customer journey. This is how they can be the growth engine for any company that will win in the future," says Nestl...

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Alibaba's record-breaking Singles Day and its impact on global ecommerce

Ecommerce & Sales Alibaba's record-breaking Singles Day and its impact on global ecommerce

5y Mike O'Brien

Alibaba's record-breaking Singles Day and its impa...

How did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...

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Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

Blockchain Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

6y Mike O'Brien

Blockchain 101: AdLedger, IBM and Salon Media team...

Blockchain has tremendous power to be a catalyst in cleaning up the digital advertising landscape—but only if companies understand how it works. AdLed...

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Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

Blockchain Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

6y Mike O'Brien

Brands and blockchain: How Walmart, Burger King an...

We often talk about blockchain in a speculative way, but brands like Walmart, Amazon and Burger King are already embracing the technology. Diamond pow...

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Can advertisers make the walled gardens hand over their keys?

Can advertisers make the walled gardens hand over their keys?

8y Merrily McGugan

Can advertisers make the walled gardens hand over ...

Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...

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Five fantastic 'phygital' campaigns from this spring

Five fantastic 'phygital' campaigns from this spring

8y Mike O'Brien

Five fantastic 'phygital' campaigns from this spri...

We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...

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Five killer social media campaigns from 2016 (so far)

Five killer social media campaigns from 2016 (so far)

8y Mike O'Brien

Five killer social media campaigns from 2016 (so f...

2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk two (possib...

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How five brands in APAC are using Instagram's self-serve ads

How five brands in APAC are using Instagram's self-serve ads

8y Sophie Loras

How five brands in APAC are using Instagram's self...

Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...

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The force is strong: The best of Star Wars marketing

The force is strong: The best of Star Wars marketing

8y Mike O'Brien

The force is strong: The best of Star Wars marketi...

Brands have shown that you don't necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Re...

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Tweets of the Week: Brands Cracked Up as Facebook Was Down

Tweets of the Week: Brands Cracked Up as Facebook Was Down

8y Mike O'Brien

Tweets of the Week: Brands Cracked Up as Facebook ...

Between Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we'r...

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Nestlé Paves Way For Premium Programmatic in China

Nestlé Paves Way For Premium Programmatic in China

9y Sophie Loras

Nestlé Paves Way For Premium Programmatic in China

The launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region. Re...

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Is 2015 Going to Be the Year of the Robot?

Is 2015 Going to Be the Year of the Robot?

9y Andy Radovic

Is 2015 Going to Be the Year of the Robot?

The advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year ...

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Hot Pockets and Degree Men Create Bracket-Style Video Challenges

Hot Pockets and Degree Men Create Bracket-Style Video Challenges

10y Lisa Lacy

Hot Pockets and Degree Men Create Bracket-Style Vi...

Inspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Read More...

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ClickZ’s Super Bowl XLVIII Ad Preview

ClickZ’s Super Bowl XLVIII Ad Preview

10y Lisa Lacy

ClickZ’s Super Bowl XLVIII Ad Preview

Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Read M...

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Friskies Asks Celebrity and Civilian Cats What They’ll Do #IfYouFeedMe Wet Food

Friskies Asks Celebrity and Civilian Cats What They’ll Do #IfYouFeedMe Wet Food

10y Lisa Lacy

Friskies Asks Celebrity and Civilian Cats What The...

The If You Feed Me campaign asks cat owners to create memes that illustrate the great lengths their cats will go to for some wet food. Read More...

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Nesquik’s #NationalBunny EarsDay Flops

Nesquik’s #NationalBunny EarsDay Flops

11y Lisa Lacy

Nesquik’s #NationalBunny EarsDay Flops

Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much partici...

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Häagen-Dazs App Helps Fans Wait for Perfect Ice Cream

Häagen-Dazs App Helps Fans Wait for Perfect Ice Cream

11y Lisa Lacy

Häagen-Dazs App Helps Fans Wait for Perfect Ice Cr...

The Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14. Read More...

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Friskies Capitalizes on Popularity of Cat Videos With Branded Awards

Friskies Capitalizes on Popularity of Cat Videos With Branded Awards

11y Lisa Lacy

Friskies Capitalizes on Popularity of Cat Videos W...

The cat food brand has asked consumers to submit cat videos of two minutes or less. The awards, The Friskies, will culminate with a ceremony in New Yo...

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Gerber Celebrates 85 Years With Facebook Party

Gerber Celebrates 85 Years With Facebook Party

11y Lisa Lacy

Gerber Celebrates 85 Years With Facebook Party

The promotion asks its 5.1 million fans to blow out virtual candles for 85 days. Read More...

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Execs & Accounts: New CEO at BuzzLogic, Yahoo Sales Upheaval

Execs & Accounts: New CEO at BuzzLogic, Yahoo Sales Upheaval

13y Amara Mastronardi

Execs & Accounts: New CEO at BuzzLogic, Yahoo ...

David Hills takes reins at BuzzLogic; IPG Media Lab fills leadership posts; another Yahoo reorg. Read More...

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