Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyz...
View articleAccording to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are con...
View articleTraditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...
View articleA new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social...
View articleWith so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Re...
View articleThe online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is inv...
View articleFrank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing...
View articleNetflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, makin...
View articleBy bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total c...
View articleTo stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingl...
View articleGet to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...
View articleA new book explores the value of visualizing your analytics data, using Netflix as a prime example of a company that is successfully employing this st...
View articleNative advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. ...
View articleRegardless of the content type, whatever you publish needs to meet a certain set of criteria in order to be engaging to your readers. Read on to learn...
View articleThe debate over net neutrality could have a larger impact on marketers than expected, as it greatly affects the education of future digital marketers....
View articleBetween interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital ...
View articleThe Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized e...
View articleWith half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will ...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during May. Read More...
View articleIn a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights....
View articleThe rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate ...
View articleThe new ads include better graphics and photos to help brands tell their stories on mobile devices, Yahoo says. Read More...
View articleAs the service moves from word of mouth marketing to brand advertising, is it missing out on social media opportunities? Read More...
View articleConnected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Read More...
View articleIf you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past yea...
View articleWith these tried-and-true Hollywood tactics, you can produce great, targeted content more often, ensure your customers see it, supplement it with expe...
View articleIf cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But contin...
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