Google’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experien...
View articleDigital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House o...
View articleNielsen's The Digital Consumer 2014 report reveals that consumers are using more digital devices to stay connected today, and Hispanics are ahead of t...
View articleAny company that uses marketing automation should be considering how the data being collected can not only inform what to market now, but also where t...
View articleAs streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with sub...
View articleAmplifying the "scent" of your content through a unique taxonomy helps end users find your content through any route that is relevant to their current...
View articleEven though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and ...
View articleNetflix has studied its users and found that a large number of American gogglebox watchers binge on content regularly, posing a potential threat to ma...
View articleAfter the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertisin...
View articleWhere web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Read More...
View articleFour tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Read More...
View articleAccording to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We h...
View articleWith so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intenti...
View articleTelevision plugin to compete with Apple, Sony and Microsoft Read More...
View articleThis week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly. Read Mor...
View articleHow the influence of "cord-cutters" is changing television as we know it. Read More...
View articleT-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive t...
View articleIt may be time to learn about this new device because new owners are going to be looking for content channels. Read More...
View articleHow effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction? Read More...
View articleIf some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no fut...
View articleThe best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services an...
View articleWill Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Read More...
View articleThe Gap, ToysRUs, and Overstock.com get low scores from customers in Foresee Results online holiday report. Read More...
View articleBrand marketers are still resisting digital. What are the risks and rewards? Read More...
View articleDefining social shopping actions and objects (aka verbs and nouns). Read More...
View articleNetflix is a great example to look at two major SEO considerations of rebranding: migrating to a new domain and acquiring social media profiles. Read ...
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