Today's Innovation Is Happening in the Home
Asia

Today's Innovation Is Happening in the Home

10y Simon Small

Today's Innovation Is Happening in the Home

Google’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experien...

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"House of Cards," "True Detective," and TV Marketing Strategy Takeaways
Media

"House of Cards," "True Detective," and TV Marketing Strategy Takeaways

10y Tessa Wegert

"House of Cards," "True Detective," and TV Marketi...

Digital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House o...

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Hispanics Are Top Digital Consumers in Social, Mobile, Video [Report]
Data insights

Hispanics Are Top Digital Consumers in Social, Mobile, Video [Report]

10y Yuyu Chen

Hispanics Are Top Digital Consumers in Social, Mob...

Nielsen's The Digital Consumer 2014 report reveals that consumers are using more digital devices to stay connected today, and Hispanics are ahead of t...

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Automation: For What to Do Now, and What to Do Next
Automation

Automation: For What to Do Now, and What to Do Next

10y Andre Golsorkhi

Automation: For What to Do Now, and What to Do Nex...

Any company that uses marketing automation should be considering how the data being collected can not only inform what to market now, but also where t...

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Monetizing OTT: Ads, a la Carte, and Subscriptions
Media

Monetizing OTT: Ads, a la Carte, and Subscriptions

10y Frank Sinton

Monetizing OTT: Ads, a la Carte, and Subscriptions

As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with sub...

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Content Marketing, Netflix, and the Scent of Content
Media

Content Marketing, Netflix, and the Scent of Content

10y Matthew Kumin

Content Marketing, Netflix, and the Scent of Conte...

Amplifying the "scent" of your content through a unique taxonomy helps end users find your content through any route that is relevant to their current...

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Binge Watching: The End of Second Screen Social Sharing?
Social

Binge Watching: The End of Second Screen Social Sharing?

10y Paul Chaney

Binge Watching: The End of Second Screen Social Sh...

Even though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and ...

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Netflix's Binge Viewing Behavior Poses Threat to Marketers
Media

Netflix's Binge Viewing Behavior Poses Threat to Marketers

10y Dave Neal

Netflix's Binge Viewing Behavior Poses Threat to M...

Netflix has studied its users and found that a large number of American gogglebox watchers binge on content regularly, posing a potential threat to ma...

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"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
Marketing

"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Ran...

11y Kristin Kovner

"Insource Digital Aptitude": Reflections on Advert...

After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertisin...

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The Year of the Web Series Has Arrived
Media

The Year of the Web Series Has Arrived

11y Tessa Wegert

The Year of the Web Series Has Arrived

Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Read More...

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Four Approaches to Make Your Subject Lines Work Harder
Email

Four Approaches to Make Your Subject Lines Work Harder

11y Margaret Farmakis

Four Approaches to Make Your Subject Lines Work Ha...

Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Read More...

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Battle of the Binge: New TV Habits Emerge
Marketing

Battle of the Binge: New TV Habits Emerge

11y Gary Stein

Battle of the Binge: New TV Habits Emerge

According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We h...

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What to Ask of Big Data to Inform Your Marketing Strategy
Data insights

What to Ask of Big Data to Inform Your Marketing Strategy

11y Adria Saracino

What to Ask of Big Data to Inform Your Marketing S...

With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intenti...

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Google Launches Chromecast Entertainment Device
Media

Google Launches Chromecast Entertainment Device

11y Shaun Nichols

Google Launches Chromecast Entertainment Device

Television plugin to compete with Apple, Sony and Microsoft Read More...

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Netflix Gets Social With U.S. Facebook Integration
Social

Netflix Gets Social With U.S. Facebook Integration

11y Lisa Lacy

Netflix Gets Social With U.S. Facebook Integration

This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly. Read Mor...

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Boxed In
Marketing

Boxed In

11y McNeal Maddox

Boxed In

How the influence of "cord-cutters" is changing television as we know it. Read More...

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Companies Get Kudos for Social Media Responsiveness
Social

Companies Get Kudos for Social Media Responsiveness

11y Mary Lisbeth D'Amico

Companies Get Kudos for Social Media Responsivenes...

T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive t...

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Do You Roku?
Analytics

Do You Roku?

12y Jack Aaronson

Do You Roku?

It may be time to learn about this new device because new owners are going to be looking for content channels. Read More...

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Turning An Unsuccessful Site Search Into a Growth Opportunity
Data insights

Turning An Unsuccessful Site Search Into a Growth Opportunity

12y Andrea Fishman

Turning An Unsuccessful Site Search Into a Growth ...

How effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction? Read More...

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TV Is Dead! Long Live TV!
Marketing

TV Is Dead! Long Live TV!

12y Sean Carton

TV Is Dead! Long Live TV!

If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no fut...

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With Streaming Video, Ad Strategies Come Streaming In
Media

With Streaming Video, Ad Strategies Come Streaming In

12y Tessa Wegert

With Streaming Video, Ad Strategies Come Streaming...

The best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services an...

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What Will 2012 Bring to TV? The Over The Top Upstarts
Media

What Will 2012 Bring to TV? The Over The Top Upstarts

12y Andrew Solmssen

What Will 2012 Bring to TV? The Over The Top Upsta...

Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Read More...

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Amazon Rates High for Satisfaction; Netflix Records Biggest Decline
Data insights

Amazon Rates High for Satisfaction; Netflix Records Biggest Decline

12y Anna Maria Virzi

Amazon Rates High for Satisfaction; Netflix Record...

The Gap, ToysRUs, and Overstock.com get low scores from customers in Foresee Results online holiday report. Read More...

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Google and TV: Playing to Win
Marketing

Google and TV: Playing to Win

12y Adam Cahill

Google and TV: Playing to Win

Networks and cable operators stand to lose. Read More

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Will Digital Advertising Wait for Your Brand?
Display Advertising

Will Digital Advertising Wait for Your Brand?

12y Mike Baker

Will Digital Advertising Wait for Your Brand?

Brand marketers are still resisting digital. What are the risks and rewards? Read More...

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A Facebook Social Commerce Primer
Social

A Facebook Social Commerce Primer

13y Janice Diner

A Facebook Social Commerce Primer

Defining social shopping actions and objects (aka verbs and nouns). Read More...

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SEO and Social Media Considerations When Rebranding an Organization or Acquisition
Search

SEO and Social Media Considerations When Rebranding an Organization or Acqu...

13y Crispin Sheridan

SEO and Social Media Considerations When Rebrandin...

Netflix is a great example to look at two major SEO considerations of rebranding: migrating to a new domain and acquiring social media profiles. Read ...

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