Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here are ways to test and refine your networking savvy.
Heading to ClickZ Live San Francisco? You don't want to miss out on all the great, easy and complimentary ways to network with peers, make connections with top brands and more. Here's your inside guide to the events happening right around the corner.
A look at two organizations that will help email marketers stay connected and involved in the email marketing community.
ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers.
There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for your efforts based on the channel and your relationship with the prospect.
A study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why?
In the publishing world, partnerships are key to driving distribution and success. Columnist Jeanniey Mullen discusses Outside Directors, a c-level talent network that can help publishers drive distribution and find success in new markets.
Niche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups; the nexus of these communities is shared interests and passions, or their "interest graph."