Top six reasons marketers struggle to deliver personalized consumer experiences
Analytics

Top six reasons marketers struggle to deliver personalized consumer experie...

4y Devon DeBlasio

Top six reasons marketers struggle to deliver pers...

Marketers love to talk about personalization, but today it's more aspirational than operational for many organizations. As Neustar's Devon DeBlasio ex...

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IAB Tech Lab releases ‘nutrition label’ for digital ad transparency
Digital Advertising

IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

5y Barry Levine

IAB Tech Lab releases ‘nutrition label’ for digita...

These new standards, signed by companies including Oracle, Pandora, and LiveRamp, aim to set “minimum disclosure and transparency standards for any co...

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