The rise of connected packaging as a marketing channel

Tools & Technology The rise of connected packaging as a marketing channel

6y Davor Sutija

The rise of connected packaging as a marketing cha...

Connected packaging is becoming an increasingly effective marketing channel, bridging physical products to the digital world and influencing consumers...

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The brand's guide to Near-Field Communication (NFC)

The brand's guide to Near-Field Communication (NFC)

7y Al Roberts

The brand's guide to Near-Field Communication (NFC...

There is no shortage of emerging technologies that could revolutionize the way that brands do marketing. But thanks to a recent announcement by Apple,...

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All customers are not created equal, says American Apparel CDO

All customers are not created equal, says American Apparel CDO

8y Emily Alford

All customers are not created equal, says American...

One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually...

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Six stats of the week and what they mean for marketers in the Asia Pacific

Six stats of the week and what they mean for marketers in the Asia Pacific

8y Sophie Loras

Six stats of the week and what they mean for marke...

What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...

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Samsung to Launch Apple Pay Alternative

Samsung to Launch Apple Pay Alternative

9y Roland Moore-Colyer

Samsung to Launch Apple Pay Alternative

Samsung is set to shut down its Wallet feature to make room for Samsung Pay, a rival for mobile payment services like Apple Pay and Google Wallet. Rea...

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Air Wick Leverages QR Codes in New Way

Air Wick Leverages QR Codes in New Way

9y Yuyu Chen

Air Wick Leverages QR Codes in New Way

As marketers become more visually conscientious, QR codes are becoming a less desirable mobile tool. But Air Wick is using the technology in a smart w...

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Could Liquor Bottles Be the Next Big Thing in Advertising?

Could Liquor Bottles Be the Next Big Thing in Advertising?

9y Mike O'Brien

Could Liquor Bottles Be the Next Big Thing in Adve...

At the Mobile World Congress, Diageo unveiled the first smart bottle: a Johnnie Walker Blue Label that can use NFC to send targeted ads to smartphones...

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Top 10 Industry Highlights of 2014

Top 10 Industry Highlights of 2014

9y Mike O'Brien

Top 10 Industry Highlights of 2014

From Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...

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Apple Pay: Game Changer? Not in Asia

Apple Pay: Game Changer? Not in Asia

9y Stephen Hay

Apple Pay: Game Changer? Not in Asia

Apple’s foray into the mobile payment space with Apple Pay is long awaited, by both Apple fans and the industry, but is it a game changer? Read More...

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Apple Pay: Playing Catch-Up With Asia

Apple Pay: Playing Catch-Up With Asia

10y Elisa Harca

Apple Pay: Playing Catch-Up With Asia

Asia has a long and entrenched mobile payment landscape, with contactless transactions in China alone worth $17 billion. Read More...

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Mobile Commerce in Asia Continues to Zig as the World Zags

Mobile Commerce in Asia Continues to Zig as the World Zags

10y Andy Radovic

Mobile Commerce in Asia Continues to Zig as the Wo...

The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Read More...

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Mobile Payments Take a Bold New Place In Equation

Mobile Payments Take a Bold New Place In Equation

10y Shannon E. Denison

Mobile Payments Take a Bold New Place In Equation

The mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Re...

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Tokyo 2020 - A Legacy of Experience?

Tokyo 2020 - A Legacy of Experience?

10y Jeff Lippold

Tokyo 2020 - A Legacy of Experience?

With high spirits still lingering weeks after Tokyo was rewarded the Olympics in 2020, Japan will have to find new ways to show off for guests and the...

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The Future of Exhibitions Will Be Data-Driven

The Future of Exhibitions Will Be Data-Driven

11y Eddie Choi

The Future of Exhibitions Will Be Data-Driven

My views on how technology would impact the industry 10 years from now. Read More...

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Japan's Digi Landscape in 2013; Mobile Couponing Gets Hot in Hong Kong

Japan's Digi Landscape in 2013; Mobile Couponing Gets Hot in Hong Kong

11y Adaline Lau

Japan's Digi Landscape in 2013; Mobile Couponing G...

These topics and more trended in November. Read More...

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Isobar NowLab in Asia - Think Smart TV, NFC, and 3D Mapping

Isobar NowLab in Asia - Think Smart TV, NFC, and 3D Mapping

11y Adaline Lau

Isobar NowLab in Asia - Think Smart TV, NFC, and 3...

NowLab execs from Australia, Shanghai, and Korea share emerging tech that's going to be hot in 2013 and why they matter for marketers. Read More...

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The Digital Revolution in Travel

The Digital Revolution in Travel

12y Stephen Hay

The Digital Revolution in Travel

A personal selection of my favorite trends and future innovations. Read More...

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2012: The Year of the QR Code

2012: The Year of the QR Code

12y Daniel Lee

2012: The Year of the QR Code

We're going to see an explosion of QR codes in print and ambient media as an obligatory inclusion. Here's why. Read More...

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Taking Mobile Banking to the Next Level

Taking Mobile Banking to the Next Level

13y Vincent Teo

Taking Mobile Banking to the Next Level

Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region. Read More...

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