This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which air...
View articleRight after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute t...
View articleAfter renovating restaurants and holding subsequent reopening celebrations, Friendly's realized how much its emails resonate with the "BFFs" who recei...
View articleCaptain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #...
View articleWe've consulted with ClickZ's experts to pick the year's worst brand fails across social media. Did your choice for biggest misstep make the cut? Read...
View articleActor Aaron Paul, of "Breaking Bad" fame, released his own app modeled after this year's controversial Yo app, but instead of sending a simple "Yo," t...
View articleBy adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, whi...
View articleAs World Series viewership declines, SapientNitro's CMO Bill Kanarick urges baseball to go digital in order to stay relevant to a younger, plugged-in ...
View articleAs the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF gene...
View articleWhile brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Rea...
View articleAre brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deepe...
View articleHow the NFL treats its team owners can give insight into how small businesses should tackle customer relationship management. Here are five tips. Read...
View articleExpect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Read M...
View articleOn any given Sunday, those individuals tasked with critical decision making for billion-dollar NFL franchises make decisions based largely on instinct...
View articleThe National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Read More...
View article(RED) launched its first multi-channel mobile giving campaign timed around World AIDS Day and the holiday shopping season. Read More...
View articleThe Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on ...
View articleCarmaker, Pizza Hut, and Miller Lite reap rewards of Yahoo's strong sports presence. Read More...
View articleVideo game publisher hopes to integrate brands in its gaming properties. Read More...
View articleLatino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Read More...
View articleSam Decker is CEO of a new venture whose first product lets marketers leverage Twitter conversations about their brands. Read More...
View articleSix rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Read More...
View articleSCVNGR partners with Vikings, Patriots, and teen retailer Journeys. Read More...
View article