4 best practices for unlocking the full potential of your marketing campaigns

Digital Marketing 4 best practices for unlocking the full potential of your marketing campaigns

1y Lana Busignani

4 best practices for unlocking the full potential ...

With more channels available than ever before, marketers need to make sure their media investment decisions are based on measurement data they can tru...

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Martech stack + customer loyalty: What effect can tech have on retention?

Data & Analytics Martech stack + customer loyalty: What effect can tech have on retention?

2y Luke Richards

Martech stack + customer loyalty: What effect can ...

New data from Nielsen reveals consumers today are more disloyal than ever. What role does your martech stack play in improving customer loyalty? Read ...

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Nielsen launches its Podcast Listener research service

Digital Advertising Nielsen launches its Podcast Listener research service

2y Barry Levine

Nielsen launches its Podcast Listener research ser...

Announced this week, Nielsen's Podcast Listener research service surveys 30,000 podcast subscribers to create profiles that provide buying habits, int...

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Location and lenses: What does the future look like for Snapchat?

Social & Community Location and lenses: What does the future look like for Snapchat?

3y Mike O'Brien

Location and lenses: What does the future look lik...

Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

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Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser

Digital Advertising Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser

4y Mike O'Brien

Agility, innovation and guacamole: Q+A with Avocad...

Avocados From Mexico is back for its fourth Super Bowl and this year's campaign is its biggest yet. Just before the game, we talked to Ivonne Kinser, ...

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Seven B2B marketers rocking it on social media

Social Seven B2B marketers rocking it on social media

4y Bob Cargill

Seven B2B marketers rocking it on social media

The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....

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The Digital Download: Another volume of video vignettes

More News The Digital Download: Another volume of video vignettes

5y Mike O'Brien

The Digital Download: Another volume of video vign...

The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...

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The Digital Download: Facebook and Amazon soar, while Yahoo struggles

More News The Digital Download: Facebook and Amazon soar, while Yahoo struggles

5y Mike O'Brien

The Digital Download: Facebook and Amazon soar, wh...

A book highlights Yahoo's problematic finances on the eve of its bidding day, as Facebook and Amazon each become more competitive in a new area. Read ...

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What personalization means for the travel industry

Data-Driven Marketing What personalization means for the travel industry

5y Mike O'Brien

What personalization means for the travel industry

All signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically bran...

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Six stats of the week and what they mean for marketers in the Asia Pacific

Asia Six stats of the week and what they mean for marketers in the Asia Pacific

5y Sophie Loras

Six stats of the week and what they mean for marke...

What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...

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The Digital Download: Facebook Reactions, Foursquare attributions

More News The Digital Download: Facebook Reactions, Foursquare attributions

5y Mike O'Brien

The Digital Download: Facebook Reactions, Foursqua...

It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...

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Programmatic TV: on the bench or just warming up?

Campaigns Programmatic TV: on the bench or just warming up?

6y Eric Wheeler

Programmatic TV: on the bench or just warming up?

Will programmatic ads be the real champion of the upcoming Super Bowl? Read More...

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Access to data is the key to China's programmatic sector

Asia Access to data is the key to China's programmatic sector

6y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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Six ways to improve value and trust for your brand's website

Marketing Six ways to improve value and trust for your brand's website

6y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

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How to identify your mobile audience and their needs

Media How to identify your mobile audience and their needs

6y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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Digital video from a buyer's perspective

Media Digital video from a buyer's perspective

6y Larry Allen

Digital video from a buyer's perspective

Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...

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How will the IoT affect CPG brands?

CPG (FMCG) How will the IoT affect CPG brands?

6y Mike O'Brien

How will the IoT affect CPG brands?

Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...

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Creating Social Influencer Content That Counts

Marketing Creating Social Influencer Content That Counts

6y Tessa Wegert

Creating Social Influencer Content That Counts

Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynami...

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3 Secrets to Branded Mobile App Engagement

Media 3 Secrets to Branded Mobile App Engagement

6y Tessa Wegert

3 Secrets to Branded Mobile App Engagement

People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...

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Offline Is the New Online

Marketing Offline Is the New Online

6y Pelin Thorogood

Offline Is the New Online

Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumer...

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Instagram Beefs Up Ad Offerings

Social Instagram Beefs Up Ad Offerings

6y Mike O'Brien

Instagram Beefs Up Ad Offerings

In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its ...

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The Battle for the Living Room Begins

Media The Battle for the Living Room Begins

6y Larry Allen

The Battle for the Living Room Begins

Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...

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Why Mobile Is Content Marketing's Missing Link

Media Why Mobile Is Content Marketing's Missing Link

6y Tessa Wegert

Why Mobile Is Content Marketing's Missing Link

It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to ju...

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YouTube's Mobile Growth Reaches 80 Percent

Media YouTube's Mobile Growth Reaches 80 Percent

6y Melanie White

YouTube's Mobile Growth Reaches 80 Percent

YouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Read More...

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YouTube Video Series Shows Branded Content's Success

Media YouTube Video Series Shows Branded Content's Success

6y Mike O'Brien

YouTube Video Series Shows Branded Content's Succe...

After successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-t...

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How Is Data Changing Programmatic Buying?

Data-Driven Marketing How Is Data Changing Programmatic Buying?

7y Mike O'Brien

How Is Data Changing Programmatic Buying?

As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective...

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Black Box vs. Tool Box Analytics in Digital Media

Analytics Black Box vs. Tool Box Analytics in Digital Media

7y Andrew Edwards

Black Box vs. Tool Box Analytics in Digital Media

As the digital TV industry continues to evolve, so must the metrics used to measure its success. Read More...

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