Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu and Amazon.
It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year.
YouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent.
After successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-the-scenes series about creating compelling video content.
As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective for marketers.
As the digital TV industry continues to evolve, so must the metrics used to measure its success.
Proactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube bloggers to deliver the brand's message.
A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry vertical.
Nielsen research finds that while most consumers download dozens of apps for smartphones and tablets, very few apps are actually being utilized across mobile devices.
Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use.