Proactiv Partners With YouTube to Let Vloggers Shine

Media Proactiv Partners With YouTube to Let Vloggers Shine

7y Emily Alford

Proactiv Partners With YouTube to Let Vloggers Shi...

Proactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube b...

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Mobile Ads Drive Differing In-Store Visits Depending On Sector

Media Mobile Ads Drive Differing In-Store Visits Depending On Sector

7y Yuyu Chen

Mobile Ads Drive Differing In-Store Visits Dependi...

A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry v...

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Why Do Smartphone Users Download Apps Only to Ignore Them?

Media Why Do Smartphone Users Download Apps Only to Ignore Them?

7y Emily Alford

Why Do Smartphone Users Download Apps Only to Igno...

Nielsen research finds that while most consumers download dozens of apps for smartphones and tablets, very few apps are actually being utilized across...

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Social TV: Myth or Reality?

Asia Social TV: Myth or Reality?

7y Mandeep Grover

Social TV: Myth or Reality?

Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Read More...

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Yes It’s True: Television Rules the Ad Waves

Analytics Yes It’s True: Television Rules the Ad Waves

7y Andrew Edwards

Yes It’s True: Television Rules the Ad Waves

Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Int...

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Nielsen: Older Adults Embracing Digital Video Viewing

Media Nielsen: Older Adults Embracing Digital Video Viewing

7y Yuyu Chen

Nielsen: Older Adults Embracing Digital Video View...

A new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV...

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Video Ads Are "Taking Over" Spotify

Media Video Ads Are "Taking Over" Spotify

7y Emily Alford

Video Ads Are "Taking Over" Spotify

Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platform...

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Nielsen: Narrower-Targeted Ad Campaigns Perform Better

Ad Industry Metrics Nielsen: Narrower-Targeted Ad Campaigns Perform Better

7y Mike O'Brien

Nielsen: Narrower-Targeted Ad Campaigns Perform Be...

The number of ad campaigns that reached their intended targets declined across the board, particularly among the Gen X demographic. Read More...

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Best Practices for Turning Back-to-School Searches Into Purchases

Marketing Best Practices for Turning Back-to-School Searches Into Purchases

7y Emily Alford

Best Practices for Turning Back-to-School Searches...

A recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping proc...

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Social Media Is Not Just About Facebook, Especially In China

Asia Social Media Is Not Just About Facebook, Especially In China

7y Christian Arno

Social Media Is Not Just About Facebook, Especiall...

Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Read More...

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Why Don't People Click on Mobile Advertisements?

Ad Industry Metrics Why Don't People Click on Mobile Advertisements?

7y Mike O'Brien

Why Don't People Click on Mobile Advertisements?

In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers...

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Influencing the Influencer Is Key to Effective Content Marketing [#CZLSF]

Conference Coverage Influencing the Influencer Is Key to Effective Content Marketing [#CZLSF]

7y Mike O'Brien

Influencing the Influencer Is Key to Effective Con...

Lee Odden, CEO of TopRank Online Marketing, speaks about the co-creation of content and how it can truly "influence" the overall marketing message. Re...

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Unruly Offers Nielsen Online Campaign Ratings Guarantee

Media Unruly Offers Nielsen Online Campaign Ratings Guarantee

7y Greg Jarboe

Unruly Offers Nielsen Online Campaign Ratings Guar...

Nielsen Online Campaign Ratings, a hybrid video metrics system, is now backed by a 100 percent audience guarantee from Unruly in order to assure adver...

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MediaCom and Google Collaborate to Develop a Mobile-First Mindset

Marketing MediaCom and Google Collaborate to Develop a Mobile-First Mindset

7y Yuyu Chen

MediaCom and Google Collaborate to Develop a Mobil...

Global media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This mo...

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Mobile Wallets Drive 40 Percent of Payment Activity

Ad Industry Metrics Mobile Wallets Drive 40 Percent of Payment Activity

7y Mike O'Brien

Mobile Wallets Drive 40 Percent of Payment Activit...

Studies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which...

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Americans Spend More Time Than Ever on Mobile Apps [Study]

Media Americans Spend More Time Than Ever on Mobile Apps [Study]

7y Yuyu Chen

Americans Spend More Time Than Ever on Mobile Apps...

A Nielsen report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average numb...

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Opportunistic On-Demand Users Spike Overall Video Viewing

Media Opportunistic On-Demand Users Spike Overall Video Viewing

7y Greg Jarboe

Opportunistic On-Demand Users Spike Overall Video ...

A new report from Nielsen shows that video on demand, or time-shifted content, is a fast-growing part of the television ecosystem, providing new and e...

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Marketers Must Combine TV and Digital Video Advertising – But How?

Media Marketers Must Combine TV and Digital Video Advertising – But How?

7y Yuyu Chen

Marketers Must Combine TV and Digital Video Advert...

Based on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectivel...

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How Can Brands Fight Online Video Fraud?

Media How Can Brands Fight Online Video Fraud?

7y Lisa Lacy

How Can Brands Fight Online Video Fraud?

In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third partie...

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ÜberTube vs. Brandcast: Is YouTube a Different Beast?

Media ÜberTube vs. Brandcast: Is YouTube a Different Beast?

7y Melanie White

ÜberTube vs. Brandcast: Is YouTube a Different Bea...

YouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them...

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AOL Reveals 16 Original Programs at the NewFronts

Media AOL Reveals 16 Original Programs at the NewFronts

7y Greg Jarboe

AOL Reveals 16 Original Programs at the NewFronts

AOL announces 16 original shows that will premiere throughout the year on its network. It has also signed a deal with Nielsen that will provide TV-com...

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The Promise of True Digital Measurement — and Its Betrayal

Analytics The Promise of True Digital Measurement — and Its Betrayal

7y Andrew Edwards

The Promise of True Digital Measurement — and Its ...

The concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement mode...

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Nielsen Launches Final Test in Mobile Ad Measurement

Media Nielsen Launches Final Test in Mobile Ad Measurement

7y Yuyu Chen

Nielsen Launches Final Test in Mobile Ad Measureme...

Nielsen kicks off its final pre-launch test as it moves into mobile ad measurement. Read More...

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Media Rating Council Sets New Standards for Viewable Display Impressions

Display Advertising Media Rating Council Sets New Standards for Viewable Display Impressions

8y Yuyu Chen

Media Rating Council Sets New Standards for Viewab...

The Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. R...

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How Trust Signals Can Double Your Conversions

Conference Coverage How Trust Signals Can Double Your Conversions

8y ClickZ

How Trust Signals Can Double Your Conversions

In addition to friends and review sites, other factors, such as bloggers, forums, and website information, all play an important role in influencing o...

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Nielsen: 50 Percent of Americans Will Buy Wearable Tech

Stats Nielsen: 50 Percent of Americans Will Buy Wearable Tech

8y Yuyu Chen

Nielsen: 50 Percent of Americans Will Buy Wearable...

A recent report from Nielsen indicates that wearable technology will become the next big thing, with 50 percent of Americans surveyed likely to purcha...

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IAB Releases In-Image Advertising Primer

Display Advertising IAB Releases In-Image Advertising Primer

8y Lisa Lacy

IAB Releases In-Image Advertising Primer

The paper helps illustrate the effectiveness of in-image advertising through case studies and research, the IAB says. Read More...

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