Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Internet ads?
A new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV screens.
Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms.
The number of ad campaigns that reached their intended targets declined across the board, particularly among the Gen X demographic.
A recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping process.
Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward.
In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers do to change this?
Lee Odden, CEO of TopRank Online Marketing, speaks about the co-creation of content and how it can truly "influence" the overall marketing message.
Nielsen Online Campaign Ratings, a hybrid video metrics system, is now backed by a 100 percent audience guarantee from Unruly in order to assure advertisers that their ads were not only viewed but were also seen by their desired audience.
Global media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This move indicates the growing importance of mobile advertising.