Nielsen: TV and Online Advertising Will Merge by 2020
Data insights

Nielsen: TV and Online Advertising Will Merge by 2020

10y Yuyu Chen

Nielsen: TV and Online Advertising Will Merge by 2...

A recent report by Nielsen and Simulmedia says that even with their differences, TV and online advertising will converge in the not-so-distant future....

View article
Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost
Media

Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

10y Tessa Wegert

Enhanced Cross-Media Measurement Tools to Give Cam...

As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Read More...

View article
Digital Marketing People on the Move: January 2014 Roundup
Marketing

Digital Marketing People on the Move: January 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: January 2014...

A roundup of many of the new hires, promotions, and other moves in the digital marketing industry at the beginning of 2014. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Nielsen: TV Leads Ad Spend While Display Internet Advertising Soars
Data insights

Nielsen: TV Leads Ad Spend While Display Internet Advertising Soars

10y Yuyu Chen

Nielsen: TV Leads Ad Spend While Display Internet ...

Nielsen's report reveals that display Internet advertising spend increased rapidly in Q3 2013, but TV still dominated global ad spend. Read More...

View article
Nielsen: APAC Leads Global Ad Spend in Q3 2013
Ad Industry Metrics

Nielsen: APAC Leads Global Ad Spend in Q3 2013

10y Yuyu Chen

Nielsen: APAC Leads Global Ad Spend in Q3 2013

Nielsen released advertising expenditure trends in Q3 2013, showing growth in Asia Pacific and a slight decline in North America. Read More...

View article
Nielsen: 73% of Brand Tweeters Also Tweet About TV
Ad Industry Metrics

Nielsen: 73% of Brand Tweeters Also Tweet About TV

10y Yuyu Chen

Nielsen: 73% of Brand Tweeters Also Tweet About TV

Nielsen's analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about T...

View article
Facebook and YouTube Lead Mobile Online Activity [Study]
Audience

Facebook and YouTube Lead Mobile Online Activity [Study]

10y Yuyu Chen

Facebook and YouTube Lead Mobile Online Activity [...

As 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013. Read More...

View article
Nielsen's Harris Interactive Buy Strengthens Insights for CPG and Media Clients
Data insights

Nielsen's Harris Interactive Buy Strengthens Insights for CPG and Media Cli...

10y Liva Judic

Nielsen's Harris Interactive Buy Strengthens Insig...

Nielsen has bought Harris Interactive for $116.6 million, further advancing its social and digital insights for CPG and media clients. Read More...

View article
Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen
Ad Industry Metrics

Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ...

10y Yuyu Chen

Marketers, Sellers & Agencies Crave Common Metrics...

A recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics....

View article
Sponsored Article: Online Video Advertising - Entering Our Teenage Years
Media

Sponsored Article: Online Video Advertising - Entering Our Teenage Years

10y Team ClickZ

Sponsored Article: Online Video Advertising - Ente...

The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an...

View article
Buffalo Wild Wings Interacts With Football Fans on Mobile: Nielsen
Media

Buffalo Wild Wings Interacts With Football Fans on Mobile: Nielsen

10y Yuyu Chen

Buffalo Wild Wings Interacts With Football Fans on...

Buffalo Wild Wings' successful cross-platform advertising campaign showcases the opportunity for using mobile to improve business engagement. Read Mor...

View article
Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads
Media

Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads

10y Greg Jarboe

Google Lets Advertisers Test Nielsen Measurement T...

Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts...

View article
2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as Europe Falters
Ad Industry Metrics

2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as...

10y Yuyu Chen

2013 Global Ad Spend Gains Driven by Digital &...

Gains in global ad spend in the first half od 2013 are driven by online display advertising and growth in Asia-Pacific and Latin America, according to...

View article
NFL Strikes Exclusive Deal With Twitter
Social

NFL Strikes Exclusive Deal With Twitter

11y Matt Kapko

NFL Strikes Exclusive Deal With Twitter

The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Read More...

View article
Will Twittervision Transform US TV Advertising?
Analytics

Will Twittervision Transform US TV Advertising?

11y Pelin Thorogood

Will Twittervision Transform US TV Advertising?

Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under press...

View article
Nielsen: Younger Consumers Are Easier to Reach Online
Ad Industry Metrics

Nielsen: Younger Consumers Are Easier to Reach Online

11y Yuyu Chen

Nielsen: Younger Consumers Are Easier to Reach Onl...

Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than ol...

View article
Battle of the Binge: New TV Habits Emerge
Marketing

Battle of the Binge: New TV Habits Emerge

11y Gary Stein

Battle of the Binge: New TV Habits Emerge

According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We h...

View article
Nielsen Study: Trust in Online Advertising Increasing
Ad Industry Metrics

Nielsen Study: Trust in Online Advertising Increasing

11y Yuyu Chen

Nielsen Study: Trust in Online Advertising Increas...

The report, namely Trust In Advertising 2013, reveals that consumers globally are increasingly turning to online media for more information about bran...

View article
Apple and Android Fight for Hands of Smartphone Consumers
Audience

Apple and Android Fight for Hands of Smartphone Consumers

11y Caitlin Rossman

Apple and Android Fight for Hands of Smartphone Co...

A new study by Nielsen looks into which operating system is winning the smartphone market. Read More...

View article
Nielsen Study Shows Global Ad Spend Struggling in Q1
Ad Industry Metrics

Nielsen Study Shows Global Ad Spend Struggling in Q1

11y Caitlin Rossman

Nielsen Study Shows Global Ad Spend Struggling in ...

Industry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pu...

View article
Facebook's Video Audience Bigger Than TV, According to Nielsen
Audience

Facebook's Video Audience Bigger Than TV, According to Nielsen

11y Caitlin Rossman

Facebook's Video Audience Bigger Than TV, Accordin...

A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental r...

View article
Nielsen: Display Ads Grow by 26 Percent in Q1
Display Advertising

Nielsen: Display Ads Grow by 26 Percent in Q1

11y Caitlin Rossman

Nielsen: Display Ads Grow by 26 Percent in Q1

According to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Read More...

View article
Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance
Ad Industry Metrics

Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Perfo...

11y Caitlin Rossman

Nielsen Cross-Platform Campaign Ratings Will Measu...

Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Read More...

View article
Nielsen: Second-Screens Are Changing Consumers' TV Habits
Audience

Nielsen: Second-Screens Are Changing Consumers' TV Habits

11y Caitlin Rossman

Nielsen: Second-Screens Are Changing Consumers' TV...

Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new surve...

View article
Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone
Media

Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone

11y Caitlin Rossman

Nielsen: 61 Percent of Mobile Subscribers Own a Sm...

A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Read M...

View article
IWNY: Nielsen Study to Show How Tweets Boost TV Ratings
Marketing

IWNY: Nielsen Study to Show How Tweets Boost TV Ratings

11y Mary Lisbeth D'Amico

IWNY: Nielsen Study to Show How Tweets Boost TV Ra...

Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Read More...

View article
ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns
Media

ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campa...

11y James Dohnert

ABC Joins Nielsen Trial to Measure Effectiveness o...

ABC executives report that the program will help them see the overall success of their advertising efforts. Read More...

View article