As the digital TV industry continues to evolve, so must the metrics used to measure its success.
Proactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube bloggers to deliver the brand's message.
A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry vertical.
Nielsen research finds that while most consumers download dozens of apps for smartphones and tablets, very few apps are actually being utilized across mobile devices.
Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use.
Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Internet ads?
A new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV screens.
Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms.
The number of ad campaigns that reached their intended targets declined across the board, particularly among the Gen X demographic.
A recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping process.