63% of Advertisers Say Brand Marketing Spending Will Increase in 2013
Ad Industry Metrics

63% of Advertisers Say Brand Marketing Spending Will Increase in 2013

11y James Dohnert

63% of Advertisers Say Brand Marketing Spending Wi...

A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013. Read More...

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Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew
Paid Search

Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew

11y Kevin Lee

Rethinking Mobile Search in Light of New Data From...

Mobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile bec...

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Native Video Ads More Effective Than Pre-Roll Ads
Audience

Native Video Ads More Effective Than Pre-Roll Ads

11y James Dohnert

Native Video Ads More Effective Than Pre-Roll Ads

A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Read More...

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SocialGuide and Nielsen: Growing Power of Social TV
Ad Industry Metrics

SocialGuide and Nielsen: Growing Power of Social TV

11y James Dohnert

SocialGuide and Nielsen: Growing Power of Social T...

About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Read More...

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Mobile Searchers Take Action
Media

Mobile Searchers Take Action

11y Susan Kuchinskas

Mobile Searchers Take Action

Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. R...

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Video Ad News, a Harbinger of Change
Media

Video Ad News, a Harbinger of Change

11y Tessa Wegert

Video Ad News, a Harbinger of Change

Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Read More...

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66% of Advertisers Integrate Social Ads Into Online Campaigns
Ad Industry Metrics

66% of Advertisers Integrate Social Ads Into Online Campaigns

11y James Dohnert

66% of Advertisers Integrate Social Ads Into Onlin...

Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey. Read More...

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Global Ad Spend Grew 4.3% in Q3 2012
Ad Industry Metrics

Global Ad Spend Grew 4.3% in Q3 2012

11y James Dohnert

Global Ad Spend Grew 4.3% in Q3 2012

Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Read More...

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Consumers Most Annoyed by Ads on Social Networking Sites
Ad Industry Metrics

Consumers Most Annoyed by Ads on Social Networking Sites

11y James Dohnert

Consumers Most Annoyed by Ads on Social Networking...

A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Rea...

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Millennial Brain Responds Differently to Digital Media
Media

Millennial Brain Responds Differently to Digital Media

11y Susan Kuchinskas

Millennial Brain Responds Differently to Digital M...

Millennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital media; their brains may ac...

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Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012
Actionable Analysis

Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012

11y Heidi Cohen

Social Media, Mobile, and Content Marketing: 4 Tre...

Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics. Read More...

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51% of Mobile Auto Searchers End Up Making a Purchase
Automotive

51% of Mobile Auto Searchers End Up Making a Purchase

11y James Dohnert

51% of Mobile Auto Searchers End Up Making a Purch...

New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Read More...

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Telecoms See the Largest Growth in Global Ad Spending
Ad Industry Metrics

Telecoms See the Largest Growth in Global Ad Spending

11y James Dohnert

Telecoms See the Largest Growth in Global Ad Spend...

The telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report. Rea...

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Global Internet Ad Spending Up 7.2%
Ad Industry Metrics

Global Internet Ad Spending Up 7.2%

11y James Dohnert

Global Internet Ad Spending Up 7.2%

Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report. Read More...

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Twitter Partners With Nielsen for Brand Campaign Surveys
Analytics

Twitter Partners With Nielsen for Brand Campaign Surveys

12y Kate Kaye

Twitter Partners With Nielsen for Brand Campaign S...

For the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the ...

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Facebook and DataLogix Together for About a Year
Analytics

Facebook and DataLogix Together for About a Year

12y Kate Kaye

Facebook and DataLogix Together for About a Year

Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad ...

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Nearly 70% of Blacks Used Mobile for Shopping Research
Ecommerce

Nearly 70% of Blacks Used Mobile for Shopping Research

12y ClickZ Stats Staff

Nearly 70% of Blacks Used Mobile for Shopping Rese...

A Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer. Read More...

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Nielsen's GRP-Inspired System Touts Several New Partners
Ad Industry Metrics

Nielsen's GRP-Inspired System Touts Several New Partners

12y Matt Kapko

Nielsen's GRP-Inspired System Touts Several New Pa...

Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. R...

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Viewability and Online GRP Metrics Gain Traction
Media

Viewability and Online GRP Metrics Gain Traction

12y Kate Kaye

Viewability and Online GRP Metrics Gain Traction

As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Read More...

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Borrell Refines Local Digital Ad Market Segments
Ad Industry Metrics

Borrell Refines Local Digital Ad Market Segments

12y Kate Kaye

Borrell Refines Local Digital Ad Market Segments

Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Read ...

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Failure to Beat Nielsen Led Google to Pull Plug on TV Ads
Marketing

Failure to Beat Nielsen Led Google to Pull Plug on TV Ads

12y Matt Kapko

Failure to Beat Nielsen Led Google to Pull Plug on...

Google tried to convince cable and satellite operators to license their set-top box data so it could compete with Nielsen ratings service. Read More...

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Study Finds Differences in Mobile Time-to-Purchase
Media

Study Finds Differences in Mobile Time-to-Purchase

12y Susan Kuchinskas

Study Finds Differences in Mobile Time-to-Purchase

Mobile study shows that type of device connects to purchase behavior. Read More...

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Nielsen Strengthens TV to Online Ad Data Link
Media

Nielsen Strengthens TV to Online Ad Data Link

12y Kate Kaye

Nielsen Strengthens TV to Online Ad Data Link

Nielsen is partnering with Specific Media, Undertone, Videology, and Adap.TV to help advertisers reach TV audiences online. Read More...

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IPTV Use on the Rise
Ad Industry Metrics

IPTV Use on the Rise

12y Daniel Mickens

IPTV Use on the Rise

Ten percent of homes have Internet protocol televisions Read More

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Online Ad Spend Up 12% Globally in Q1
Ad Industry Metrics

Online Ad Spend Up 12% Globally in Q1

12y Melanie White

Online Ad Spend Up 12% Globally in Q1

Nielsen said online ad spending rose 35% in the Middle East and Africa. Read More...

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Nielsen Acquires Vizu, Rocket Fuel Gets Funding
Marketing

Nielsen Acquires Vizu, Rocket Fuel Gets Funding

12y ClickZ News Staff

Nielsen Acquires Vizu, Rocket Fuel Gets Funding

Marketing News Roundup: Blip, Casale Media, MediaMind Read More...

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Study: Facebook Engagement About More Than Clicks
Social

Study: Facebook Engagement About More Than Clicks

12y Susan Kuchinskas

Study: Facebook Engagement About More Than Clicks

Wildfire study shows higher engagement comes from posts that draw mentions, recommendations and shares. Read More...

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