A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013. Read More...
View articleMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile bec...
View articleA recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Read More...
View articleAbout 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Read More...
View articleMobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. R...
View articleTwo new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Read More...
View articleAdvertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey. Read More...
View articleGlobal advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Read More...
View articleA new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Rea...
View articleMillennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital media; their brains may ac...
View articleGet your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics. Read More...
View articleNew study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Read More...
View articleThe telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report. Rea...
View articleInternet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report. Read More...
View articleFor the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the ...
View articleOnly a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad ...
View articleA Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer. Read More...
View articleNielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. R...
View articleAs the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Read More...
View articleBorrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Read ...
View articleGoogle tried to convince cable and satellite operators to license their set-top box data so it could compete with Nielsen ratings service. Read More...
View articleMobile study shows that type of device connects to purchase behavior. Read More...
View articleNielsen is partnering with Specific Media, Undertone, Videology, and Adap.TV to help advertisers reach TV audiences online. Read More...
View articleNielsen said online ad spending rose 35% in the Middle East and Africa. Read More...
View articleMarketing News Roundup: Blip, Casale Media, MediaMind Read More...
View articleWildfire study shows higher engagement comes from posts that draw mentions, recommendations and shares. Read More...
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