Study: Motherhood Changes Rules for Marketing
Marketing

Study: Motherhood Changes Rules for Marketing

12y Idris Nagri

Study: Motherhood Changes Rules for Marketing

BabyCenter-Nielsen research reveals how women - once they become moms - change their media consumption and shopping behaviors. Read More...

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Google to Measure: Did Anyone See Your Ad?
Display Advertising

Google to Measure: Did Anyone See Your Ad?

12y Idris Nagri

Google to Measure: Did Anyone See Your Ad?

Marketers praise Google's new tools, but question whether they will be effective enough. Read More...

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AOL Adopts Nielsen GRP for Video Ads
Media

AOL Adopts Nielsen GRP for Video Ads

12y Idris Nagri

AOL Adopts Nielsen GRP for Video Ads

AOL advertisers will only pay for percentage of target audience actually hit. Read More...

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Nielsen: Most Black Americans 'OK' With Mobile Ads
Data insights

Nielsen: Most Black Americans 'OK' With Mobile Ads

12y Idris Nagri

Nielsen: Most Black Americans 'OK' With Mobile Ads

Survey also shows preferences for multimedia ads. Read More...

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Nielsen Tool Aims to Bridge TV-Digital Divide
Analytics

Nielsen Tool Aims to Bridge TV-Digital Divide

12y Douglas Quenqua

Nielsen Tool Aims to Bridge TV-Digital Divide

New cross-platform campaign ratings system was developed with WPP. Read More...

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Nielsen Report: Blogs Still on the Rise
Data insights

Nielsen Report: Blogs Still on the Rise

12y Idris Nagri

Nielsen Report: Blogs Still on the Rise

Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally. Read More...

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FTC Sees Privacy Failings in Mobile Apps for Kids
Data insights

FTC Sees Privacy Failings in Mobile Apps for Kids

12y Idris Nagri

FTC Sees Privacy Failings in Mobile Apps for Kids

Agency examined hundreds of apps in the Apple App Store and Android Marketplace. Read More...

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Honey I Shrunk the TV... and Made It Better
Asia

Honey I Shrunk the TV... and Made It Better

12y Idris Nagri

Honey I Shrunk the TV... and Made It Better

More people are watching network programs online. How are you adapting messages to this emerging trend? Read More...

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How to Manage Social Media Campaigns in Asia
Asia

How to Manage Social Media Campaigns in Asia

12y Idris Nagri

How to Manage Social Media Campaigns in Asia

A good reason to run a social media campaign in the region: users' engagement. Read More...

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10 Social Media 2011 Highlights (Data Included)
Actionable Analysis

10 Social Media 2011 Highlights (Data Included)

12y Idris Nagri

10 Social Media 2011 Highlights (Data Included)

A look at how marketers are integrating social media into their marketing plans. Read More...

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Facebook's NY Expansion Includes Ad Talent
Data insights

Facebook's NY Expansion Includes Ad Talent

12y Idris Nagri

Facebook's NY Expansion Includes Ad Talent

Marketing exec Carolyn Everson: "We're hiring." Read More...

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Nielsen: Media Sellers Are Not Created Equal
CPG

Nielsen: Media Sellers Are Not Created Equal

12y Idris Nagri

Nielsen: Media Sellers Are Not Created Equal

Research firm examines the reach of three ad networks and a women's interest site for an advertiser. Read More...

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New Yahoo Targeting Ripe for Holiday Shopping Season
Display Advertising

New Yahoo Targeting Ripe for Holiday Shopping Season

12y Idris Nagri

New Yahoo Targeting Ripe for Holiday Shopping Seas...

Local targeting lets retailers and other advertisers target based on consumers' home addresses and measure impact on sales. Read More...

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Facebook Draws More Video Viewers Than Hulu
Media

Facebook Draws More Video Viewers Than Hulu

13y Idris Nagri

Facebook Draws More Video Viewers Than Hulu

Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Read More...

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Latinos and Coupons: A Tale of Two Worlds
Marketing

Latinos and Coupons: A Tale of Two Worlds

13y Idris Nagri

Latinos and Coupons: A Tale of Two Worlds

Why are Latinos hesitating to use coupons? Read More...

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Mobile In-Game Engagement in China and Jaguar Case Study
Asia

Mobile In-Game Engagement in China and Jaguar Case Study

13y Joshua Maa

Mobile In-Game Engagement in China and Jaguar Case...

Leveraging China's most popular mobile racing game, Jaguar engaged gamers to launch its XKR model with success. Here's how. Read More...

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Nielsen: Asians Watch Most Web, Mobile Video
Media

Nielsen: Asians Watch Most Web, Mobile Video

13y Idris Nagri

Nielsen: Asians Watch Most Web, Mobile Video

Report finds whites view less online and mobile video than other groups. Read More...

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Facebook's Redesign: Will It Connect?
Marketing

Facebook's Redesign: Will It Connect?

13y Idris Nagri

Facebook's Redesign: Will It Connect?

A technique to evaluate big ideas in digital media. Read More...

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How Social Media Is Changing and What It Means for Your Marketing
Actionable Analysis

How Social Media Is Changing and What It Means for Your Marketing

13y Idris Nagri

How Social Media Is Changing and What It Means for...

Seven social media facts you need now. Read More...

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Is the Corporate Website a Digital Dinosaur?
Marketing

Is the Corporate Website a Digital Dinosaur?

13y Lauren Price

Is the Corporate Website a Digital Dinosaur?

Social media and websites will co-exist. Here's why. Read More...

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Nielsen's Online GRP System Gets Third-Party Stamp of Approval
Ad Industry Metrics

Nielsen's Online GRP System Gets Third-Party Stamp of Approval

13y Idris Nagri

Nielsen's Online GRP System Gets Third-Party Stamp...

The newly MRC-accredited ratings uses Facebook data to determine audience ages and gender. Read More...

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Inside Nielsen's GRP-Like Online Ratings: Facebook Pings
Actionable Analysis

Inside Nielsen's GRP-Like Online Ratings: Facebook Pings

13y Idris Nagri

Inside Nielsen's GRP-Like Online Ratings: Facebook...

Measurement service will pull age and gender data from Facebook. Read More...

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Asians and Hispanics Dominate Online Video Consumption
Audience

Asians and Hispanics Dominate Online Video Consumption

13y Idris Nagri

Asians and Hispanics Dominate Online Video Consump...

Whites consume less online video than other major ethnic groups. Read More...

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Nielsen's GRP-Styled Online Ratings to Launch on Aug. 15
Actionable Analysis

Nielsen's GRP-Styled Online Ratings to Launch on Aug. 15

13y Idris Nagri

Nielsen's GRP-Styled Online Ratings to Launch on A...

System combines web, Facebook, and TV metrics. Read More...

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Confessions of an Angry Birds Addict
Asia

Confessions of an Angry Birds Addict

13y Idris Nagri

Confessions of an Angry Birds Addict

Four lessons digital marketers can learn from this blockbuster game. Read More...

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Two-Thirds of Smartphone and Tablet Owners Use Them While Watching TV
Data insights

Two-Thirds of Smartphone and Tablet Owners Use Them While Watching TV

13y Idris Nagri

Two-Thirds of Smartphone and Tablet Owners Use The...

Tablets are used mainly in the home, smartphones across a range of situations. Read More...

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Traffic to Top U.S. Sites Dipped in April
Audience

Traffic to Top U.S. Sites Dipped in April

13y Idris Nagri

Traffic to Top U.S. Sites Dipped in April

Nine of the 10 most popular U.S. web properties saw fewer users in April. Read More...

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