Niche Media Planning: Ad-Supported Mobile Games
Media

Niche Media Planning: Ad-Supported Mobile Games

13y Hollis Thomases

Niche Media Planning: Ad-Supported Mobile Games

Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Read More...

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IAB Australia Gives Nielsen Exclusive Measurement Contract
Media

IAB Australia Gives Nielsen Exclusive Measurement Contract

13y Douglas Quenqua

IAB Australia Gives Nielsen Exclusive Measurement ...

Deal is a triumph of consistency over competition. Read More...

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A Three-Letter Word Called WOM
Asia

A Three-Letter Word Called WOM

13y Mandeep Grover

A Three-Letter Word Called WOM

Four takeaways on how to integrate word-of-mouth into a long-term marketing strategy for a consumer healthcare brand. Read More...

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Facebook, Nielsen Developing New Online Consumer Panel
Data insights

Facebook, Nielsen Developing New Online Consumer Panel

13y Christopher Heine

Facebook, Nielsen Developing New Online Consumer P...

Facebook disclosed panel to agencies. Read More...

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Topline Findings: The Interplay of Search and Social
Asia

Topline Findings: The Interplay of Search and Social

13y Andy Radovic

Topline Findings: The Interplay of Search and Soci...

Is running a search program the best way to attract your audience or creating a fan page more effective? A recent study suggests you need both. Read M...

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In Analytics, the Price of Light Is Less Than the Cost of Darkness
Analytics

In Analytics, the Price of Light Is Less Than the Cost of Darkness

13y Neil Mason

In Analytics, the Price of Light Is Less Than the ...

What portion of an online company's marketing budget should be allocated to research and measurement? Read More...

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Why QR Codes Matter Now
Actionable Analysis

Why QR Codes Matter Now

13y Heidi Cohen

Why QR Codes Matter Now

10 ways to use QR codes in your marketing. Read More

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Going Up Against the Old Guard
Marketing

Going Up Against the Old Guard

13y Sean Carton

Going Up Against the Old Guard

Inspiration (and sometimes new insights) can come from some very unexpected places. Read More...

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Nielsen and ComScore in Legal Tussle Over Patents
Ad Industry Metrics

Nielsen and ComScore in Legal Tussle Over Patents

13y Zachary Rodgers

Nielsen and ComScore in Legal Tussle Over Patents

Nielsen accuses rival of violating intellectual property related to online measurement. Read More...

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The Missed Opportunity With Mobile
Marketing

The Missed Opportunity With Mobile

13y Jeremy Lockhorn

The Missed Opportunity With Mobile

Focusing entirely on the "out and about" consumer misses a significant opportunity. Read More...

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U.S. Online Video Use Up 45 Percent, Year-Over-Year
Data insights

U.S. Online Video Use Up 45 Percent, Year-Over-Year

13y Jack Marshall

U.S. Online Video Use Up 45 Percent, Year-Over-Yea...

Users streamed more videos and spent more time doing so in January 2011 compared with the same period the previous year. Read More...

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Navigating Search in China
Asia

Navigating Search in China

13y Adaline Lau

Navigating Search in China

With Google's presence sliding in China, state-owned search engines want to have a go in a Baidu-centric landscape. Read More...

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Nielsen Backs Ad-ID Standard for Tracking Digital Ads
Analytics

Nielsen Backs Ad-ID Standard for Tracking Digital Ads

13y Anna Maria Virzi

Nielsen Backs Ad-ID Standard for Tracking Digital ...

ANA CEO says interactive ad industry must move beyond page views and click-through rates. Read More...

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Social Media Marketing: Are You a Leader or Follower?
Asia

Social Media Marketing: Are You a Leader or Follower?

13y Ian McKee

Social Media Marketing: Are You a Leader or Follow...

The rise of social will influence how you develop marketing campaigns, but are you capitalising on it or waiting for others to set the rules for you. ...

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Got Mobile? 8 Mobile Marketing Strategies You Need NOW!
Actionable Analysis

Got Mobile? 8 Mobile Marketing Strategies You Need NOW!

13y Heidi Cohen

Got Mobile? 8 Mobile Marketing Strategies You Need...

Consider your business objectives, target audience, and related metrics before you set the course for your mobile marketing. Read More...

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7 Top Online Marketing Trends for 2011 [Data Included]
Actionable Analysis

7 Top Online Marketing Trends for 2011 [Data Included]

13y Heidi Cohen

7 Top Online Marketing Trends for 2011 [Data Inclu...

Social media's influence expands. Read More...

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Trends to Watch in 2011
Marketing

Trends to Watch in 2011

13y Sean Carton

Trends to Watch in 2011

Preparing for the always-on, always connected social consumer, tougher Internet restrictions, and dot-bomb 2.0. Read More...

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Nielsen's Undercounting Fiasco Linked to Social Gaming
Ad Industry Metrics

Nielsen's Undercounting Fiasco Linked to Social Gaming

14y Zachary Rodgers

Nielsen's Undercounting Fiasco Linked to Social Ga...

A system glitch intermittently blinded the measurement firm to user sessions on Web pages with very long URLs. Read More...

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iPad Users More Receptive to Mobile Advertising
Data insights

iPad Users More Receptive to Mobile Advertising

14y Jack Marshall

iPad Users More Receptive to Mobile Advertising

Users of the device are more likely to make a purchase after viewing an ad than those using other connected devices. Read More...

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Conversions, Engagement, and Sales All Begin and End With Trust
Marketing

Conversions, Engagement, and Sales All Begin and End With Trust

14y Aaron Kahlow

Conversions, Engagement, and Sales All Begin and E...

Marketers must remember that people use search engines differently than social networks. Read More...

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Watching the Value of Online Video Grow
Media

Watching the Value of Online Video Grow

14y Tessa Wegert

Watching the Value of Online Video Grow

Why media buyers should incorporate online video in their campaigns. Read More...

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Microsoft Overtakes Yahoo in Search, Says Nielsen
Data insights

Microsoft Overtakes Yahoo in Search, Says Nielsen

14y Zachary Rodgers

Microsoft Overtakes Yahoo in Search, Says Nielsen

Yahoo is unseated as the No. 2 search provider after a year of steady declines. Read More...

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