Niche Media Planning: Ad-Supported Mobile Games

Media Niche Media Planning: Ad-Supported Mobile Games

11y Hollis Thomases

Niche Media Planning: Ad-Supported Mobile Games

Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Read More...

View article
IAB Australia Gives Nielsen Exclusive Measurement Contract

Media IAB Australia Gives Nielsen Exclusive Measurement Contract

11y Douglas Quenqua

IAB Australia Gives Nielsen Exclusive Measurement ...

Deal is a triumph of consistency over competition. Read More...

View article
A Three-Letter Word Called WOM

Asia A Three-Letter Word Called WOM

11y Mandeep Grover

A Three-Letter Word Called WOM

Four takeaways on how to integrate word-of-mouth into a long-term marketing strategy for a consumer healthcare brand. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Facebook, Nielsen Developing New Online Consumer Panel

Data insights Facebook, Nielsen Developing New Online Consumer Panel

11y Christopher Heine

Facebook, Nielsen Developing New Online Consumer P...

Facebook disclosed panel to agencies. Read More...

View article
Topline Findings: The Interplay of Search and Social

Asia Topline Findings: The Interplay of Search and Social

11y Andy Radovic

Topline Findings: The Interplay of Search and Soci...

Is running a search program the best way to attract your audience or creating a fan page more effective? A recent study suggests you need both. Read M...

View article
In Analytics, the Price of Light Is Less Than the Cost of Darkness

Analytics In Analytics, the Price of Light Is Less Than the Cost of Darkness

11y Neil Mason

In Analytics, the Price of Light Is Less Than the ...

What portion of an online company's marketing budget should be allocated to research and measurement? Read More...

View article
Why QR Codes Matter Now

Actionable Analysis Why QR Codes Matter Now

11y Heidi Cohen

Why QR Codes Matter Now

10 ways to use QR codes in your marketing. Read More

View article
Going Up Against the Old Guard

Marketing Going Up Against the Old Guard

11y Sean Carton

Going Up Against the Old Guard

Inspiration (and sometimes new insights) can come from some very unexpected places. Read More...

View article
Nielsen and ComScore in Legal Tussle Over Patents

Ad Industry Metrics Nielsen and ComScore in Legal Tussle Over Patents

11y Zachary Rodgers

Nielsen and ComScore in Legal Tussle Over Patents

Nielsen accuses rival of violating intellectual property related to online measurement. Read More...

View article
The Missed Opportunity With Mobile

Marketing The Missed Opportunity With Mobile

11y Jeremy Lockhorn

The Missed Opportunity With Mobile

Focusing entirely on the "out and about" consumer misses a significant opportunity. Read More...

View article
U.S. Online Video Use Up 45 Percent, Year-Over-Year

Data insights U.S. Online Video Use Up 45 Percent, Year-Over-Year

11y Jack Marshall

U.S. Online Video Use Up 45 Percent, Year-Over-Yea...

Users streamed more videos and spent more time doing so in January 2011 compared with the same period the previous year. Read More...

View article
Navigating Search in China

Asia Navigating Search in China

11y Adaline Lau

Navigating Search in China

With Google's presence sliding in China, state-owned search engines want to have a go in a Baidu-centric landscape. Read More...

View article
Nielsen Backs Ad-ID Standard for Tracking Digital Ads

Analytics Nielsen Backs Ad-ID Standard for Tracking Digital Ads

11y Anna Maria Virzi

Nielsen Backs Ad-ID Standard for Tracking Digital ...

ANA CEO says interactive ad industry must move beyond page views and click-through rates. Read More...

View article
Social Media Marketing: Are You a Leader or Follower?

Asia Social Media Marketing: Are You a Leader or Follower?

11y Ian McKee

Social Media Marketing: Are You a Leader or Follow...

The rise of social will influence how you develop marketing campaigns, but are you capitalising on it or waiting for others to set the rules for you. ...

View article
Got Mobile? 8 Mobile Marketing Strategies You Need NOW!

Actionable Analysis Got Mobile? 8 Mobile Marketing Strategies You Need NOW!

11y Heidi Cohen

Got Mobile? 8 Mobile Marketing Strategies You Need...

Consider your business objectives, target audience, and related metrics before you set the course for your mobile marketing. Read More...

View article
7 Top Online Marketing Trends for 2011 [Data Included]

Actionable Analysis 7 Top Online Marketing Trends for 2011 [Data Included]

11y Heidi Cohen

7 Top Online Marketing Trends for 2011 [Data Inclu...

Social media's influence expands. Read More...

View article
Trends to Watch in 2011

Marketing Trends to Watch in 2011

11y Sean Carton

Trends to Watch in 2011

Preparing for the always-on, always connected social consumer, tougher Internet restrictions, and dot-bomb 2.0. Read More...

View article
Nielsen's Undercounting Fiasco Linked to Social Gaming

Ad Industry Metrics Nielsen's Undercounting Fiasco Linked to Social Gaming

11y Zachary Rodgers

Nielsen's Undercounting Fiasco Linked to Social Ga...

A system glitch intermittently blinded the measurement firm to user sessions on Web pages with very long URLs. Read More...

View article
iPad Users More Receptive to Mobile Advertising

Data insights iPad Users More Receptive to Mobile Advertising

11y Jack Marshall

iPad Users More Receptive to Mobile Advertising

Users of the device are more likely to make a purchase after viewing an ad than those using other connected devices. Read More...

View article
Conversions, Engagement, and Sales All Begin and End With Trust

Marketing Conversions, Engagement, and Sales All Begin and End With Trust

11y Aaron Kahlow

Conversions, Engagement, and Sales All Begin and E...

Marketers must remember that people use search engines differently than social networks. Read More...

View article
Watching the Value of Online Video Grow

Media Watching the Value of Online Video Grow

11y Tessa Wegert

Watching the Value of Online Video Grow

Why media buyers should incorporate online video in their campaigns. Read More...

View article
Microsoft Overtakes Yahoo in Search, Says Nielsen

Data insights Microsoft Overtakes Yahoo in Search, Says Nielsen

11y Zachary Rodgers

Microsoft Overtakes Yahoo in Search, Says Nielsen

Yahoo is unseated as the No. 2 search provider after a year of steady declines. Read More...

View article
1 4 5 6