From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds.
Every fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison ... read more
"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital transformation.
Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content.
In this week's Throwback Thursday, Nathy Aviram, chief production officer at McCann New York, tells ClickZ about the storytelling behind his favorite ads.
Shereen O'Brien, the Creative Strategy Director at Imagination in Hong Kong, reflects on the art of storytelling in three ads from Europe and Asia.
Kevin Jones, the executive creative director of Crispin Porter + Bogusky L.A., reflects on two silly ads that show just how limitless ... read more
Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine how top brands in China achieve this.
A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK reveals Coca-Cola and Nike are leading the way in social media marketing – but that the discipline still has a lot of growing up to do.
Copywriting is very different from news or fiction writing. Good copywriting requires deep research, a strong headline and powerful visual assets.