Personalization is important for any retailer and some - like Nike, L'Oréal and Stitch Fix - are using innovative technology to do it better than othe...
View articleMichael Klein, Adobe's Director of Industry Strategy for Retail, shares his insights on what is the biggest holiday shopping season ever. Read More...
View articlePersonalization is a hallmark of online marketing and savvy retailers like Best Buy and Target are bringing it to brick-and-mortar with modern technol...
View articleHow did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...
View articleNike included former NFL quarterback Colin Kaepernick in its newest ad: here's why that's a brilliant way to appeal to millennials and Gen Z. Read Mor...
View articleLast Tuesday, Nike unveiled a fiery ad featuring a close up of Kaepernick with the words, “Believe in something. Even if it means sacrificing everythi...
View articleSmart products can make life easier, though there are a lot of challenges. Samsung VP, Bill Lee, discusses the brand's strategy to solve them. Read Mo...
View articleDespite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...
View articleThe lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...
View articleIn the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...
View articleAs well as football at Euro 2016, there’s also a battle for brand awareness, with the big clash between Adidas and Nike. Is there a clear winner...
View articleMany brands have already embraced the power of Instagram, but there are many interesting lessons we can all learn from the Fortune 500 Instagram Repor...
View articleChina's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...
View articleBefore Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's...
View articleHere are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done. Read More...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleFrom Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Read More...
View articleEvery fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison to ...
View article"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital t...
View articleVirtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content. Read More...
View articleIn this week's Throwback Thursday, Nathy Aviram, chief production officer at McCann New York, tells ClickZ about the storytelling behind his favorite ...
View articleShereen O'Brien, the Creative Strategy Director at Imagination in Hong Kong, reflects on the art of storytelling in three ads from Europe and Asia. Re...
View articleKevin Jones, the executive creative director of Crispin Porter + Bogusky L.A., reflects on two silly ads that show just how limitless advertising can ...
View articleToday's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine h...
View articleA study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK reveals Coca-Cola and Nike...
View articleCopywriting is very different from news or fiction writing. Good copywriting requires deep research, a strong headline and powerful visual assets. Rea...
View articleAs the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways ...
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