Three retailers going above and beyond with personalization

Ecommerce Three retailers going above and beyond with personalization

4y Mike O'Brien

Three retailers going above and beyond with person...

Personalization is important for any retailer and some - like Nike, L'Oréal and Stitch Fix - are using innovative technology to do it better than othe...

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"Stores are the new media": Q+A with Adobe's Michael Klein

Ecommerce "Stores are the new media": Q+A with Adobe's Michael Klein

4y Mike O'Brien

"Stores are the new media": Q+A with Adobe's Micha...

Michael Klein, Adobe's Director of Industry Strategy for Retail, shares his insights on what is the biggest holiday shopping season ever. Read More...

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How Best Buy, Nordstrom and Nike bring personalization to physical stores

Analytics How Best Buy, Nordstrom and Nike bring personalization to physical stores

4y Mike O'Brien

How Best Buy, Nordstrom and Nike bring personaliza...

Personalization is a hallmark of online marketing and savvy retailers like Best Buy and Target are bringing it to brick-and-mortar with modern technol...

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Alibaba's record-breaking Singles Day and its impact on global ecommerce

Ecommerce Alibaba's record-breaking Singles Day and its impact on global ecommerce

4y Mike O'Brien

Alibaba's record-breaking Singles Day and its impa...

How did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...

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Why Nike’s Colin Kaepernick ad was really not that risky after all

Digital Marketing Why Nike’s Colin Kaepernick ad was really not that risky after all

4y Emily Alford

Why Nike’s Colin Kaepernick ad was really not that...

Nike included former NFL quarterback Colin Kaepernick in its newest ad: here's why that's a brilliant way to appeal to millennials and Gen Z. Read Mor...

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Nike’s sales soar in light of Kaepernick controversy

Digital Advertising Nike’s sales soar in light of Kaepernick controversy

4y Emily Alford

Nike’s sales soar in light of Kaepernick controver...

Last Tuesday, Nike unveiled a fiery ad featuring a close up of Kaepernick with the words, “Believe in something. Even if it means sacrificing everythi...

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A look at Samsung's strategy for streamlining the smart home

Ecommerce A look at Samsung's strategy for streamlining the smart home

4y Mike O'Brien

A look at Samsung's strategy for streamlining the ...

Smart products can make life easier, though there are a lot of challenges. Samsung VP, Bill Lee, discusses the brand's strategy to solve them. Read Mo...

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Location and lenses: What does the future look like for Snapchat?

Social & Community Location and lenses: What does the future look like for Snapchat?

5y Mike O'Brien

Location and lenses: What does the future look lik...

Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

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The three reasons CPG brands can't ignore ecommerce

CPG The three reasons CPG brands can't ignore ecommerce

5y Al Roberts

The three reasons CPG brands can't ignore ecommerc...

The lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...

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What do the jobs of the future look like in an AI world?

Asia What do the jobs of the future look like in an AI world?

6y Sophie Loras

What do the jobs of the future look like in an AI ...

In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...

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Euro 2016: Adidas competes with Nike for brand awareness

Marketing Euro 2016: Adidas competes with Nike for brand awareness

6y Tereza Litsa

Euro 2016: Adidas competes with Nike for brand awa...

As well as football at Euro 2016, there’s also a battle for brand awareness, with the big clash between Adidas and Nike. Is there a clear winner...

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How Fortune 500 brands use Instagram and what every brand can learn

Social How Fortune 500 brands use Instagram and what every brand can learn

6y Tereza Litsa

How Fortune 500 brands use Instagram and what ever...

Many brands have already embraced the power of Instagram, but there are many interesting lessons we can all learn from the Fortune 500 Instagram Repor...

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How the NBA engages China's 200M millennials with mobile video

Acquisition How the NBA engages China's 200M millennials with mobile video

6y Steven Chang

How the NBA engages China's 200M millennials with ...

China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...

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The state of influencer marketing in 2016

Social Media The state of influencer marketing in 2016

7y Mike O'Brien

The state of influencer marketing in 2016

Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's...

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Seven cases of brands with brilliant product copy

Ecommerce Seven cases of brands with brilliant product copy

7y Mike O'Brien

Seven cases of brands with brilliant product copy

Here are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done. Read More...

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Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

7y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Nine retail brands rocking Instagram

Ecommerce Nine retail brands rocking Instagram

7y Mike O'Brien

Nine retail brands rocking Instagram

From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Read More...

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How Reebok targets women on Instagram differently than Nike

Marketing How Reebok targets women on Instagram differently than Nike

7y Tereza Litsa

How Reebok targets women on Instagram differently ...

Every fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison to ...

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Q&A: Deloitte Digital's Mike Brinker on digital transformation

Conference Coverage Q&A: Deloitte Digital's Mike Brinker on digital transformation

7y Mike O'Brien

Q&A: Deloitte Digital's Mike Brinker on digita...

"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital t...

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Four brands with awesome virtual reality experiences

Video Four brands with awesome virtual reality experiences

7y Mike O'Brien

Four brands with awesome virtual reality experienc...

Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content. Read More...

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Throwback Thursday: It's all about "epic storytelling" for McCann NY's Nathy Aviram

Acquisition Throwback Thursday: It's all about "epic storytelling" for McCann NY's Nathy Aviram

7y Mike O'Brien

Throwback Thursday: It's all about "epic storytell...

In this week's Throwback Thursday, Nathy Aviram, chief production officer at McCann New York, tells ClickZ about the storytelling behind his favorite ...

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Throwback Thursday: Imagination's Shereen O'Brien talks cars, exercise and chewing gum

Acquisition Throwback Thursday: Imagination's Shereen O'Brien talks cars, exercise and chewing gum

7y Sophie Loras

Throwback Thursday: Imagination's Shereen O'Brien ...

Shereen O'Brien, the Creative Strategy Director at Imagination in Hong Kong, reflects on the art of storytelling in three ads from Europe and Asia. Re...

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Throwback Thursday: CP+B LA's Kevin Jones reminisces about sneakers and the shakes

Acquisition Throwback Thursday: CP+B LA's Kevin Jones reminisces about sneakers and the shakes

7y Mike O'Brien

Throwback Thursday: CP+B LA's Kevin Jones reminisc...

Kevin Jones, the executive creative director of Crispin Porter + Bogusky L.A., reflects on two silly ads that show just how limitless advertising can ...

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How to build a brand for the people

Asia How to build a brand for the people

7y Leon Liu

How to build a brand for the people

Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine h...

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Which brands are leading the way in social media?

Social Media Which brands are leading the way in social media?

7y Leighann Morris

Which brands are leading the way in social media?

A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK reveals Coca-Cola and Nike...

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How to write ad copy that converts

Display Advertising How to write ad copy that converts

7y Yuyu Chen

How to write ad copy that converts

Copywriting is very different from news or fiction writing. Good copywriting requires deep research, a strong headline and powerful visual assets. Rea...

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Harnessing the Force: marketing lessons from 'Star Wars'

Asia Harnessing the Force: marketing lessons from 'Star Wars'

7y Mandeep Grover

Harnessing the Force: marketing lessons from 'Star...

As the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways ...

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