The growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Read More...
View articleThere's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great valu...
View articleBrands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDon...
View articleThe video-sharing platform shares its list of the best-performing video ads in the Asia-Pacific region (APAC) for the second quarter of 2014, and reve...
View articleThis time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming m...
View articleMarketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Read More...
View articleThe sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Read More...
View articleIn the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Read More...
View articleThe World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour d...
View articleBy leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Read Mo...
View articleThe publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near fu...
View articleSuccess on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an ey...
View articleThe photo-sharing site's latest blog highlights promotion possibilities featuring the best brand moments on the platform. Read More...
View articleInstagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways b...
View articleRather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contribut...
View articleNike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its Ni...
View articleVideo-centric Beijing brand sells online only. Read More...
View articleHow to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action. Read M...
View articleShould your brand invest in building a mobile community? Consider these factors. Read More...
View articleAmong other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric....
View articleTencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape. Read More...
View articleHashtag generated 400 tweets since Game 1. Read More...
View articleNike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approac...
View articleThe dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Read M...
View articleNike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Read More...
View articleHow brands can leverage big data and better market to the connected generation. Read More...
View articleWhat marketers should know today about tomorrow's consumers. Read More...
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