The World Cup’s Gone Mobile
Media

The World Cup’s Gone Mobile

10y Tessa Wegert

The World Cup’s Gone Mobile

The growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Read More...

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Location, Utility, and Relevancy - the Magic Combination for Brands on Mobile?
Local

Location, Utility, and Relevancy - the Magic Combination for Brands on Mobi...

10y Jason Burby

Location, Utility, and Relevancy - the Magic Combi...

There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great valu...

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Non-Sponsors Generating Majority of World Cup Online Ad Shares
Media

Non-Sponsors Generating Majority of World Cup Online Ad Shares

10y Greg Jarboe

Non-Sponsors Generating Majority of World Cup Onli...

Brands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDon...

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YouTube Unveils APAC’s Top 10 Ads
Asia

YouTube Unveils APAC’s Top 10 Ads

10y Yuyu Chen

YouTube Unveils APAC’s Top 10 Ads

The video-sharing platform shares its list of the best-performing video ads in the Asia-Pacific region (APAC) for the second quarter of 2014, and reve...

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Brands Are Ready for a Socially Sophisticated 2014 World Cup
Social

Brands Are Ready for a Socially Sophisticated 2014 World Cup

10y Roger Katz

Brands Are Ready for a Socially Sophisticated 2014...

This time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming m...

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Nike, Samsung Top List of 'Braziliant' World Cup Brands
Media

Nike, Samsung Top List of 'Braziliant' World Cup Brands

10y Greg Jarboe

Nike, Samsung Top List of 'Braziliant' World Cup B...

Marketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Read More...

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Champs Sports Sees New Opportunities in "In-Moment" Marketing
Marketing

Champs Sports Sees New Opportunities in "In-Moment" Marketing

10y Mary Lisbeth D'Amico

Champs Sports Sees New Opportunities in "In-Moment...

The sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Read More...

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comScore’s Online Video Rankings for April Hold Steady
Media

comScore’s Online Video Rankings for April Hold Steady

10y Greg Jarboe

comScore’s Online Video Rankings for April Hold St...

In the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Read More...

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Google Search Interest in the World Cup Crushes the Super Bowl
Search

Google Search Interest in the World Cup Crushes the Super Bowl

10y Greg Jarboe

Google Search Interest in the World Cup Crushes th...

The World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour d...

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Adidas to Customize Shoes With Instagram Photos
Marketing

Adidas to Customize Shoes With Instagram Photos

10y Yuyu Chen

Adidas to Customize Shoes With Instagram Photos

By leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Read Mo...

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Publishing Get Ready! The "Wearable Consolidation" Is Coming
Media

Publishing Get Ready! The "Wearable Consolidation" Is Coming

10y Jeanniey Mullen

Publishing Get Ready! The "Wearable Consolidation"...

The publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near fu...

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10 Ways Your Brand Can Stand Out on Twitter
Social

10 Ways Your Brand Can Stand Out on Twitter

10y Bob Cargill

10 Ways Your Brand Can Stand Out on Twitter

Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an ey...

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Instagram Showcases Best Brand Content to Inspire Businesses
Marketing

Instagram Showcases Best Brand Content to Inspire Businesses

10y Mary Lisbeth D'Amico

Instagram Showcases Best Brand Content to Inspire ...

The photo-sharing site's latest blog highlights promotion possibilities featuring the best brand moments on the platform. Read More...

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Instagram Video: How Brands are Using Their 15 Seconds
Media

Instagram Video: How Brands are Using Their 15 Seconds

11y Allison Peltz

Instagram Video: How Brands are Using Their 15 Sec...

Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways b...

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Lead With Purpose, Not With a Pitch
Social

Lead With Purpose, Not With a Pitch

11y Paul Chaney

Lead With Purpose, Not With a Pitch

Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contribut...

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Nike Gears Customized Shoe Campaign to Instagram Users
Social

Nike Gears Customized Shoe Campaign to Instagram Users

11y Mary Lisbeth D'Amico

Nike Gears Customized Shoe Campaign to Instagram U...

Nike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its Ni...

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Video Is Lifeblood of Li-Ning's 'New China' Sneaker Launch
Media

Video Is Lifeblood of Li-Ning's 'New China' Sneaker Launch

11y Joan Voight

Video Is Lifeblood of Li-Ning's 'New China' Sneake...

Video-centric Beijing brand sells online only. Read More...

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The End of the TV-Centric Era
Marketing

The End of the TV-Centric Era

11y Gary Stein

The End of the TV-Centric Era

How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action. Read M...

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Building Mobile Communities That Boost Brand Loyalty
Asia

Building Mobile Communities That Boost Brand Loyalty

11y Andy Chang

Building Mobile Communities That Boost Brand Loyal...

Should your brand invest in building a mobile community? Consider these factors. Read More...

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Report Sends Nike and Adidas to Head of Digital Marketing Class
Ecommerce

Report Sends Nike and Adidas to Head of Digital Marketing Class

12y Mary Lisbeth D'Amico

Report Sends Nike and Adidas to Head of Digital Ma...

Among other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric....

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What's Next for Social Media Marketing in China: Weibo or WeChat?
Asia

What's Next for Social Media Marketing in China: Weibo or WeChat?

12y Louise Au

What's Next for Social Media Marketing in China: W...

Tencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape. Read More...

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Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2
Marketing

Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2

12y Daniel Mickens

Nike Hopes to #RiseAbove Twitter Clutter During US...

Hashtag generated 400 tweets since Game 1. Read More...

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Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong
Asia

Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong

12y Adaline Lau

Nike Rolls Out its First Social Loyalty Program vi...

Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approac...

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The Digital Olympics
Marketing

The Digital Olympics

12y Andrew Solmssen

The Digital Olympics

The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Read M...

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Nike Plans Real-Time Olympics Ads on Twitter
Marketing

Nike Plans Real-Time Olympics Ads on Twitter

12y Joan Voight

Nike Plans Real-Time Olympics Ads on Twitter

Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Read More...

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The Dawn of the Datasexual
Analytics

The Dawn of the Datasexual

12y Vincent Teo

The Dawn of the Datasexual

How brands can leverage big data and better market to the connected generation. Read More...

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Vacationing With 2 Kids and 8+ Mobile Devices
Media

Vacationing With 2 Kids and 8+ Mobile Devices

12y Paul Schoknecht

Vacationing With 2 Kids and 8+ Mobile Devices

What marketers should know today about tomorrow's consumers. Read More...

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