The U.K.'s ASA told Nike to stop sponsored tweets of two footballers. Read More...
View articleCellphones and mobile devices have enabled engagement with customers to a whole new level but are brands prepared to use this effectively? Read More...
View articleA three-step recipe for a successful social media campaign across customers and segments. Read More...
View articleHow fitness apps and are helping me to lead a healthier life. Read More...
View articleSocial media can take on a bigger business role beyond creating marketing buzz. Read More...
View articleWhile social media has primarily been defined as a buzz marketing tool, it's time we start considering how it can take on a bigger role. Read More...
View articleInstead of diving straight into digital executions, let's examine the bigger picture for this year. Read More...
View articleA look at 2011's buzziest product-oriented queries. Read More...
View articleCoke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Read More...
View articleConsider these two points to understand what drives people to play games and how to apply it in marketing. Read More...
View articleAims to reach extreme sports fans on social platforms. Read More...
View articleConnected viewing is gaining momentum and likely to redefine how we look at delivering brand experiences through content and advertising. Read More...
View articleLearn from the best and worst social marketing practices in India listed here. Read More...
View articleNike+ is a good example of how marketers must think beyond producing a campaign microsite to build platforms that will drive customer loyalty towards ...
View articleMarketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Read More...
View articleSeth Friedman joins as head of planning and Al Patton as creative director. Read More...
View articleChina's video sharing platform plans revenue model based on branded original content. Read More...
View article