"Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-time impact during his ClickZ Live keynote.
The professional social network has reached more than 300 million users worldwide, as mobile remains a key focus.
There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Skies. Putting its own twist on traditional mobile messaging, Oreo has partnered with Nokia to develop the Smartphone app, which is designed to connect people through the stars.
Nokia's digital exec shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia.
In a video promo for AT&T's Nokia Lumia 920, actor Will Arnett says he is looking for a new personal assistant via workforwill.com.
Microsoft ties big mobile hopes to new device.
Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks.
What does the dramatic change in media consumption habits mean for media planning and buying? Here are three implications.
Campaign for mobile phone in Indonesia featured special social tool for consumers.
Overview of mobile usage and adoption in China and what it means for marketers.