How 10 Nonprofit Brands Roll on Twitter

How 10 Nonprofit Brands Roll on Twitter

9y Bob Cargill

How 10 Nonprofit Brands Roll on Twitter

Many nonprofits, such as Operation Smile, the World Wildlife Fund and the Central Park Conservancy, are doing Twitter so well they're outperforming th...

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Email Strategy Changes Lives for Nonprofits

Email Strategy Changes Lives for Nonprofits

9y Emily Alford

Email Strategy Changes Lives for Nonprofits

For most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time...

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Ad Campaign Uses Eerie Emoji to Protect Children From Online Sexual Abuse

Ad Campaign Uses Eerie Emoji to Protect Children From Online Sexual Abuse

10y Yuyu Chen

Ad Campaign Uses Eerie Emoji to Protect Children F...

Paris-based ad agency, Rosapark, has created a real-life emoji campaign aimed at warning parents of the dangers of online chatting for their children....

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Charity:water Turns to Outbrain to Spread the Word [Case Study]

Charity:water Turns to Outbrain to Spread the Word [Case Study]

10y Mary Lisbeth D'Amico

Charity:water Turns to Outbrain to Spread the Word...

Charity:water is known for beautiful content that is easily shared, but the non-profit turned to content discovery platform Outbrain recently to help ...

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Estee Lauder Asks People to Take Action Against Breast Cancer

Estee Lauder Asks People to Take Action Against Breast Cancer

10y Mary Lisbeth D'Amico

Estee Lauder Asks People to Take Action Against Br...

Estee Lauder’s new social campaign encourages people to create “circles of strength” among friends and family that motivate them to take concrete brea...

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IKEA Wants Facebook Fans to Bring Friends to Stores

IKEA Wants Facebook Fans to Bring Friends to Stores

12y Christopher Heine

IKEA Wants Facebook Fans to Bring Friends to Store...

Retailer's early 2012 effort combines individual stores with like-gating and philanthropy. Read More...

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Web Freedom Groups Spar With Hollywood in SOPA Fight Online

Web Freedom Groups Spar With Hollywood in SOPA Fight Online

12y Kate Kaye

Web Freedom Groups Spar With Hollywood in SOPA Fig...

Open Internet advocates warn against censorship as Hollywood backs an online piracy bill. Read More...

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The Best Holiday Marketing Strategy

The Best Holiday Marketing Strategy

12y Sundeep Kapur

The Best Holiday Marketing Strategy

Four ideas on how to engage with your customers during the upcoming holiday season. Read More...

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Amex's Facebook App Pushes 9/11 Volunteerism

Amex's Facebook App Pushes 9/11 Volunteerism

13y Christopher Heine

Amex's Facebook App Pushes 9/11 Volunteerism

Branded goodwill campaigns can be expected leading up to September 11. Read More...

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Charity Feeds Videos Across Web for Hunger Action Month

Charity Feeds Videos Across Web for Hunger Action Month

13y Kate Kaye

Charity Feeds Videos Across Web for Hunger Action ...

Feeding America focuses on awareness over fundraising for hunger campaign. Read More...

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Gay Marriage Foes Accused of Astroturfing

Gay Marriage Foes Accused of Astroturfing

13y Kate Kaye

Gay Marriage Foes Accused of Astroturfing

Gay marriage opponent switches sides, takes Facebook page, as supporters thrive online. Read More...

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Fuel Efficiency Campaign Targets Policy Makers

Fuel Efficiency Campaign Targets Policy Makers

13y Kate Kaye

Fuel Efficiency Campaign Targets Policy Makers

Buying web ads direct is still key on Capitol Hill. Read More...

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Group Targets Ad Pros Online in Anti-Fox News Campaign

Group Targets Ad Pros Online in Anti-Fox News Campaign

13y Kate Kaye

Group Targets Ad Pros Online in Anti-Fox News Camp...

Media Matters sparks ad buying controversy for Orbitz. Read More...

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Sierra Club Sows Young Supporter Base Through Video

Sierra Club Sows Young Supporter Base Through Video

13y Kate Kaye

Sierra Club Sows Young Supporter Base Through Vide...

A video-centric internship contest is introducing the group and its focus on preserving nature to younger people. Read More...

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#HelpJapan: Do's and Don'ts for Brands

#HelpJapan: Do's and Don'ts for Brands

13y Anna Maria Virzi

#HelpJapan: Do's and Don'ts for Brands

StrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves. Read More...

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Bing Apologizes for #SupportJapan Tweet

Bing Apologizes for #SupportJapan Tweet

13y Anna Maria Virzi

Bing Apologizes for #SupportJapan Tweet

Critics say search engine's fundraiser crossed line. Read More...

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Traditional Tops Social for Congressional Advocacy

Traditional Tops Social for Congressional Advocacy

13y Kate Kaye

Traditional Tops Social for Congressional Advocacy

Channels like Facebook, Twitter, and YouTube are important, but study shows traditional channels still hold more weight. Read More...

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Opportunities for Online Marketing in 2011

Opportunities for Online Marketing in 2011

13y Anna Maria Virzi

Opportunities for Online Marketing in 2011

A look at some downright boring – and practical – places in need of digital marketing care and attention. Read More...

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Green Up Your E-mail

Green Up Your E-mail

16y Karen Gedney

Green Up Your E-mail

Three ways to make e-mail more environmentally friendly. Read More

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It's Good to Do Good

It's Good to Do Good

21y Susan Solomon

It's Good to Do Good

Companies exist by virtue of community consent. Opportunities for enhancing community relations through Web content. Read More...

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