Michael Klein, Adobe's Director of Industry Strategy for Retail, shares his insights on what is the biggest holiday shopping season ever. Read More...
View articlePersonalization is a hallmark of online marketing and savvy retailers like Best Buy and Target are bringing it to brick-and-mortar with modern technol...
View articleSubscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...
View articleLoyalty programs are older than the state of California (seriously). Technology has enabled brands to evolve their programs, earning more loyalty. Rea...
View articleMarketing automation is such a crucial element of most marketers' overall strategies that there's a strong argument to be made that small and medium-s...
View articleHere are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done. Read More...
View articleDifferent retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleFive years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the marke...
View articleAs we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Read More...
View articleMultichannel customer service is a must in 2016. Who's doing it best? Read More...
View articleThere were a lot of wearables at the Consumer Electronics Show, beyond just Apple Watches and Fitbits. Here are a few of our favorites. Read More...
View articleIn this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...
View articleBy denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...
View articleFacebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show the...
View articleIt’s essential that customers feel secure when they enter their card details on your site. Here are ten ways to build trust with your customers. Read ...
View articleWith many brands bumbling Pinterest, will Instagram become a better platform for monetization? Read More...
View articleAs the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand...
View articleFacebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online m...
View articlePinterest has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins. Read More...
View articlePinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Read More...
View articlePhotos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand...
View articleLooking for a way to spark interest and engage with customers? Pinterest may be your solution. Read More...
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