The Digital Download: Facebook Reactions, Foursquare attributions
Media

The Digital Download: Facebook Reactions, Foursquare attributions

8y Mike O'Brien

The Digital Download: Facebook Reactions, Foursqua...

It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...

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I am the Walrus: spotlight on the agency's founder, Deacon Webster
Agency Spotlight

I am the Walrus: spotlight on the agency's founder, Deacon Webster

8y Mike O'Brien

I am the Walrus: spotlight on the agency's founder...

How does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its...

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NYC Is Still the Place to Be for Agencies, Despite Its Difficulties
Agency Spotlight

NYC Is Still the Place to Be for Agencies, Despite Its Difficulties

9y Mike O'Brien

NYC Is Still the Place to Be for Agencies, Despite...

During Advertising Week's first-ever Periscope-streamed session, three marketers discussed the importance of moving an agency to New York, and the inh...

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Toyota Shares Manufacturing Process With Consumers
Marketing

Toyota Shares Manufacturing Process With Consumers

9y Mike O'Brien

Toyota Shares Manufacturing Process With Consumers

Bringing consumers behind the scenes at an American Toyota factory, the automaker's Gifony website features 45 GIFs, which can be mixed together into ...

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Spotlight On: Tribal Worldwide's Rich Guest
Agency Spotlight

Spotlight On: Tribal Worldwide's Rich Guest

9y Mike O'Brien

Spotlight On: Tribal Worldwide's Rich Guest

Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...

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Turning Dialect Into Data
Data insights

Turning Dialect Into Data

9y Mike O'Brien

Turning Dialect Into Data

U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber crimin...

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Amazon to Open Its First Physical Store
Ecommerce

Amazon to Open Its First Physical Store

10y Mike O'Brien

Amazon to Open Its First Physical Store

Amazon is reportedly expanding from online to offline with a 34th Street location in Manhattan, right in time for the holidays. It's still being very ...

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Social TV Tweeters = Greater Consumers
Social

Social TV Tweeters = Greater Consumers

10y Mike O'Brien

Social TV Tweeters = Greater Consumers

Twitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Read More...

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Saks Beefs Up Social Commerce With the Shoppable Selfie
Social

Saks Beefs Up Social Commerce With the Shoppable Selfie

10y Mike O'Brien

Saks Beefs Up Social Commerce With the Shoppable S...

The department store launched #SaksStyle, a shoppable hub curated by customers who contribute their pictures from social media sites. Read More...

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Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs
Data insights

Google and Samsung Among First to Sign New ICANN Registry Agreements for gT...

10y Jennifer Wolfe

Google and Samsung Among First to Sign New ICANN R...

The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertis...

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At Wired Store in Times Square, Buick Goes Mobile... and Aerial
Media

At Wired Store in Times Square, Buick Goes Mobile... and Aerial

12y Lisa Lacy

At Wired Store in Times Square, Buick Goes Mobile....

A holiday installation uses tablets and wind to showcase the 2012 LaCrosse. Read More...

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Coke's Mobile Director: We Lack Great Apps
Media

Coke's Mobile Director: We Lack Great Apps

12y Christopher Heine

Coke's Mobile Director: We Lack Great Apps

Ad:tech panel produces candor and case studies. Read More...

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New Site for Aldo Shoes Appeals to Gamblers
Ecommerce

New Site for Aldo Shoes Appeals to Gamblers

13y Lisa Lacy

New Site for Aldo Shoes Appeals to Gamblers

Video meets casino games in push for fall/winter collection. Read More...

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Despite NYSE #FAIL, MasterCard Check-Ins Look Like A Hit
Financial Services

Despite NYSE #FAIL, MasterCard Check-Ins Look Like A Hit

13y Christopher Heine

Despite NYSE #FAIL, MasterCard Check-Ins Look Like...

Credit brand suffers a glitch in a location-based promotion involving Yankee Stadium seats. Read More...

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Twitter Opens NYC Outpost, Snares Facebook Office Manager
Social

Twitter Opens NYC Outpost, Snares Facebook Office Manager

13y Kate Kaye

Twitter Opens NYC Outpost, Snares Facebook Office ...

It appears Twitter has hired away an NYC office manager from Facebook. Read More...

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Groupon Ads Running on New York Times' OOH Screens
Social

Groupon Ads Running on New York Times' OOH Screens

13y Christopher Heine

Groupon Ads Running on New York Times' OOH Screens

Promos encourage mobile purchasing. Read More...

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How LivingSocial 'Instantly' Took NYC's 3rd Ave
Social

How LivingSocial 'Instantly' Took NYC's 3rd Ave

13y Christopher Heine

How LivingSocial 'Instantly' Took NYC's 3rd Ave

iPads and 100 percent takes for merchants helped. Read More...

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Do Foursquare Flirtations Mean Fourth Term Run for Bloomberg?
Social

Do Foursquare Flirtations Mean Fourth Term Run for Bloomberg?

13y Christopher Heine

Do Foursquare Flirtations Mean Fourth Term Run for...

"Mayor Mike" is suddenly all about checking in. Read More...

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NYC Mayor Bloomberg's Twitter Lesson for David Cameron
Conference Coverage

NYC Mayor Bloomberg's Twitter Lesson for David Cameron

14y Kate Kaye

NYC Mayor Bloomberg's Twitter Lesson for David Cam...

The rules for using Twitter in political campaigns are not yet written. Should the U.K.'s Conservative Leader get on board? Read More...

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Video: A Talk with Bloomberg '09 Digital Strategist
Marketing

Video: A Talk with Bloomberg '09 Digital Strategist

14y Kate Kaye

Video: A Talk with Bloomberg '09 Digital Strategis...

View a Q&A with Jonah Seiger, lead digital strategist for Bloomberg's 2009 campaign at Social Media Week, an event sponsored by ClickZ and held in...

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Bloomberg '09 Spent Over $2 Million on Digital Ads
Marketing

Bloomberg '09 Spent Over $2 Million on Digital Ads

14y Kate Kaye

Bloomberg '09 Spent Over $2 Million on Digital Ads

Mayor's re-election campaign spent around $2.1 million on Web ads, four times what Hillary Clinton's presidential primary camp spent online. Read More...

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Bloomberg Camp Paid to Help Build Twitter Followers
Marketing

Bloomberg Camp Paid to Help Build Twitter Followers

14y Kate Kaye

Bloomberg Camp Paid to Help Build Twitter Follower...

Bloomberg's recent NYC mayoral campaign may have gotten some help from a pay-per-tweet service. Read More...

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NY's Bloomberg and Virginia's McDonnell Make Last Minute Ad Strike
Marketing

NY's Bloomberg and Virginia's McDonnell Make Last Minute Ad Strike

14y Kate Kaye

NY's Bloomberg and Virginia's McDonnell Make Last ...

Current use of the display ad tactic, introduced during the 2008 election, represents how it is becoming a standard part of the online get-out-the-vot...

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From Bloomberg to Small Hoboken Campaign, Social Media Matters
Marketing

From Bloomberg to Small Hoboken Campaign, Social Media Matters

14y Kate Kaye

From Bloomberg to Small Hoboken Campaign, Social M...

Despite budget disparity, New York City Mayor Mike Bloomberg's and Hoboken Mayor Dawn Zimmer's campaigns consider Facebook and Twitter key components ...

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Yanks' Posada Endorses Bloomberg in Web Ad
Marketing

Yanks' Posada Endorses Bloomberg in Web Ad

14y Kate Kaye

Yanks' Posada Endorses Bloomberg in Web Ad

Chances are, if you're in NYC, you've spotted a lot of ads for Mike Bloomberg online in recent months Read More...

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