Ogilvy’s top three lessons from the Cannes Lions
ClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year's festival.
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Brands’ Snapchat handles: ClickZ’s master list
If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list for you.
Be a dragon, not a unicorn, says Mondelez’s Bough
Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters.
The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts
This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of their own.
From the horse’s mouth: Three expert tips from three different brands
We covered ClickZ Live New York pretty thoroughly, but couldn't get everything. With a week to reflect, here are expert tips from some of the most popular speakers.
I am the Walrus: spotlight on the agency’s founder, Deacon Webster
How does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its own thing.
How can publishers use analytics data to save themselves?
How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers?
Native advertising 101: the good, the bad and the ugly
Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as examples of good and bad.
Why Twitter’s removal of share counts is a big pain in the ass
Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and publishers alike.
And the top digital marketer in the presidential race is…
There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are our top five, based on email, social, SEO, engagement and buzz.
