7 Questions for Online Publishers Association's Pam Horan
Media

7 Questions for Online Publishers Association's Pam Horan

13y Idris Nagri

7 Questions for Online Publishers Association's Pa...

Trade association president discusses outlook for publishers and advertisers in 2012. Read More...

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NYC Magazine Touts Foursquare Kings
Media

NYC Magazine Touts Foursquare Kings

13y Idris Nagri

NYC Magazine Touts Foursquare Kings

Time Out continues developing presence on the mobile app. Read More...

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Last Week in Ads: Converse, Heineken [Gallery]
Display Advertising

Last Week in Ads: Converse, Heineken [Gallery]

13y Idris Nagri

Last Week in Ads: Converse, Heineken [Gallery]

Shark Night sinks its choppers into Yahoo Movies, and more. Read More...

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ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends
Social

ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

13y Idris Nagri

ClickZ Stats: Cross Promotions a Theme in Twitter ...

Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Read More...

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The Paywall Cometh and It's Not a Big Deal
Marketing

The Paywall Cometh and It's Not a Big Deal

13y Idris Nagri

The Paywall Cometh and It's Not a Big Deal

A look at the ripple effects of The New York Times paywall. Read More...

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NYT Closes Paywall Loophole, Restricts Bing Search Traffic
Media

NYT Closes Paywall Loophole, Restricts Bing Search Traffic

13y Idris Nagri

NYT Closes Paywall Loophole, Restricts Bing Search...

Initial subscription plan singled out Google in capping inbound links from search. Read More...

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NYT Paywall Details: 20 Free Articles, Canada Launch Today
Media

NYT Paywall Details: 20 Free Articles, Canada Launch Today

13y Idris Nagri

NYT Paywall Details: 20 Free Articles, Canada Laun...

Overages will be tolerated for readers clicking search and social media links. Read More...

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JCPenney's SEO No-No - How You Can Avoid a Similar Fate
Search

JCPenney's SEO No-No - How You Can Avoid a Similar Fate

13y Idris Nagri

JCPenney's SEO No-No - How You Can Avoid a Similar...

It takes time to achieve quality, relevant links, and to sustain rankings over time. Anything that appears to be a quick win is likely going to be det...

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QuadrantONE Morphs Into Private Ad Exchange, Shuns Networks
Display Advertising

QuadrantONE Morphs Into Private Ad Exchange, Shuns Networks

13y Idris Nagri

QuadrantONE Morphs Into Private Ad Exchange, Shuns...

QuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. Read More...

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Study: Online Cooks Seek Utility in Online Ads
Data insights

Study: Online Cooks Seek Utility in Online Ads

14y Idris Nagri

Study: Online Cooks Seek Utility in Online Ads

Devoted chefs are most engaged by coupons, nutrition information, and other value-adds, says About.com. Read More...

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The Pareto Principle: Applying the 80/20 Rule to Your Business
Analytics

The Pareto Principle: Applying the 80/20 Rule to Your Business

22y Idris Nagri

The Pareto Principle: Applying the 80/20 Rule to Y...

A small portion of your business is generating the bulk of productivity and profitability. That's the Pareto principle. Your job is to identify and le...

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