Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.
There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods.
As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging.
The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go round.
Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts.
Apple faces domestic competition from Alibaba and Tencent as it launches Apple Pay in China.
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it.
China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake.
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement.