In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile social commerce, omnichannel marketing and virtual reality.
How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers of Forrester's 2016 Global Mobile Banking Functionality Benchmark report.
Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first approach to shopping.
Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element.
China's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requires diligent research and strong on-the-ground partnerships, say a group of Dutch consultants based in Shanghai.
The role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey.
There was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's interactive experience center.
PwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disruptive pressures of a slowing Chinese economy, the rise of a new demographic of shoppers and a growing online ecosystem.
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.