How brands promoted themselves in the lead up to Alibaba's Singles Day
Asia

How brands promoted themselves in the lead up to Alibaba's Singles Day

8y Elisa Harca

How brands promoted themselves in the lead up to A...

Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand o...

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Technology and innovation open new opportunities for O2O retail, starting in Asia
Asia

Technology and innovation open new opportunities for O2O retail, starting i...

8y Ohad Hecht

Technology and innovation open new opportunities f...

New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...

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Why have QR codes taken off in China?
Asia

Why have QR codes taken off in China?

8y Sophie Loras

Why have QR codes taken off in China?

In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...

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How Alibaba's annual shopping festival is revolutionizing e-commerce
Asia

How Alibaba's annual shopping festival is revolutionizing e-commerce

8y Sophie Loras

How Alibaba's annual shopping festival is revoluti...

Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard. Read More...

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3 ways organizations can improve digital strategy
Asia

3 ways organizations can improve digital strategy

8y Sophie Loras

3 ways organizations can improve digital strategy

Organizational support from the top down, content marketing and mobile are three steps to a successful digital strategy, said experts at ClickZ Live S...

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How brands use WeChat for impact and engagement
Asia

How brands use WeChat for impact and engagement

8y Elisa Harca

How brands use WeChat for impact and engagement

WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chines...

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Optimizing search in the mobile era
Asia

Optimizing search in the mobile era

8y Rico Chan

Optimizing search in the mobile era

Mobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimiz...

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How Asia Leads Innovative Shopping Experiences
Asia

How Asia Leads Innovative Shopping Experiences

9y Ohad Hecht

How Asia Leads Innovative Shopping Experiences

Innovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultim...

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The Future of India Is E-Commerce
Asia

The Future of India Is E-Commerce

9y Andy Radovic

The Future of India Is E-Commerce

Less than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising. Read More...

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Using the 3 C's for Online and Offline Commerce in China
Asia

Using the 3 C's for Online and Offline Commerce in China

9y Sophie Loras

Using the 3 C's for Online and Offline Commerce in...

Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Read...

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The Rise and Rise of WeChat
Asia

The Rise and Rise of WeChat

9y Elisa Harca

The Rise and Rise of WeChat

There is a reason why Tencent's WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. Read More...

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Tencent Opens WeChat Moments to All Advertisers
Asia

Tencent Opens WeChat Moments to All Advertisers

9y Sophie Loras

Tencent Opens WeChat Moments to All Advertisers

Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectati...

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In the Moment Marketing With Mobile Advertising: The Next Big Leap
Media

In the Moment Marketing With Mobile Advertising: The Next Big Leap

9y Pelin Thorogood

In the Moment Marketing With Mobile Advertising: T...

The new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Read More...

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Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical
Asia

Social Media Merchandising: Bridging the Gap Between the Virtual and the Ph...

9y Elisa Harca

Social Media Merchandising: Bridging the Gap Betwe...

Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Read More...

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Memo Banks: Innovate or Die
Asia

Memo Banks: Innovate or Die

9y Peter Dingle

Memo Banks: Innovate or Die

In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Read More...

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China Set to Star At Cannes Lions
Asia

China Set to Star At Cannes Lions

9y Sophie Loras

China Set to Star At Cannes Lions

Innovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Read More...

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Cellarmaster Wines Trials Virtual Pop-Up Store in Hong Kong Subway
Asia

Cellarmaster Wines Trials Virtual Pop-Up Store in Hong Kong Subway

9y Sophie Loras

Cellarmaster Wines Trials Virtual Pop-Up Store in ...

Online wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilit...

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It’s the End of the Retail World as We Know It
Asia

It’s the End of the Retail World as We Know It

9y Ohad Hecht

It’s the End of the Retail World as We Know It

Retail businesses not yet engaging in online platforms need to catch up, and quickly. Trade is in our bones. Read More...

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Weibo Boosts User Numbers With Chinese New Year Cash Giveaway
Asia

Weibo Boosts User Numbers With Chinese New Year Cash Giveaway

9y Sophie Loras

Weibo Boosts User Numbers With Chinese New Year Ca...

Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposur...

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Winning the Battle Between Bricks and Clicks
Asia

Winning the Battle Between Bricks and Clicks

9y Rohit Kumar

Winning the Battle Between Bricks and Clicks

By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world....

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5 Ways to Use Social Media to Make a Huge Impact in Real Life
Social

5 Ways to Use Social Media to Make a Huge Impact in Real Life

9y Bob Cargill

5 Ways to Use Social Media to Make a Huge Impact i...

These five tips can help you bridge the gap between online and offline in terms of social media, and keep you relevant to your consumers in the social...

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Digital Trends for 2015
Asia

Digital Trends for 2015

9y Ohad Hecht

Digital Trends for 2015

Online-to-offline (O2O), user experience, and big data are some of the buzzwords we can expect to see going into 2015. Read More...

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O2O and Indonesia's E-Commerce Scene
Asia

O2O and Indonesia's E-Commerce Scene

9y Safitri Sri

O2O and Indonesia's E-Commerce Scene

Brands in Indonesia are beginning to use offline to online (O2O) for encouraging sales both online and offline. Read More...

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Thailand's Digital Landscape
Asia

Thailand's Digital Landscape

9y Ohad Hecht

Thailand's Digital Landscape

Thailand might be best known for its beaches, but it also has a rich and innovative digital marketing space. Read More...

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4 Ways Brands Can Use WeChat for Sales
Asia

4 Ways Brands Can Use WeChat for Sales

10y Chris Baker

4 Ways Brands Can Use WeChat for Sales

The most recent updates to WeChat's functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales. Read More...

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GMIC Beijing 2013: Mobile Highlights in China [Photo Blog]
Asia

GMIC Beijing 2013: Mobile Highlights in China [Photo Blog]

11y Alvin Wang Graylin

GMIC Beijing 2013: Mobile Highlights in China [Pho...

A photo blog on mobile trends in China from GMIC 2013, the country's biggest mobile event in Beijing last week. Read More...

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