Why retention marketers are focusing on offline customer engagement
Digital Marketing

Why retention marketers are focusing on offline customer engagement

3y Tatiana Afanasyeva

Why retention marketers are focusing on offline cu...

Brands need an omnichannel mix to stay relevant, especially as customers stay at home for safety and are inundated with internet clutter. Read More...

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McKinsey's insights on personalization and martech: New report
Analytics

McKinsey's insights on personalization and martech: New report

5y Luke Richards

McKinsey's insights on personalization and martech...

In "The future of personalization—and how to get ready for it," McKinsey highlights what marketers should expect and prepare for around "ultra-persona...

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