In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various agency execs.
ClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year's festival.
If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list for you.
This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world's top agencies for one of its top universities.
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
How does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its own thing.
Here's a round-up of ads released this week from KFC, Oreo, Coca-Cola, and Björn Bourg.
Though creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically.
Though traditional creative briefs may seem irrelevant in today's campaign strategy, here's how this updated version of the tactic is conducive to contemporary marketing practices.
Whether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing with the fallout.