How can you optimize your landing page for maximum conversions?

Ecommerce How can you optimize your landing page for maximum conversions?

6y Mike O'Brien

How can you optimize your landing page for maximum...

Your landing page is the first impression of your business for many consumers. And since you only have a tenth of a second to make that first impressi...

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Seven questions agencies should be asking prospective clients

Seven questions agencies should be asking prospective clients

8y Mike O'Brien

Seven questions agencies should be asking prospect...

In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various age...

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Ogilvy's top three lessons from the Cannes Lions

Ogilvy's top three lessons from the Cannes Lions

8y Mark Himmelsbach

Ogilvy's top three lessons from the Cannes Lions

ClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...

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Brands' Snapchat handles: ClickZ's master list

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Digital people on the move: February 2016

Digital people on the move: February 2016

8y Mike O'Brien

Digital people on the move: February 2016

This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world's...

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How well do agencies really understand programmatic?

How well do agencies really understand programmatic?

8y Yuyu Chen

How well do agencies really understand programmati...

In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with...

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I am the Walrus: spotlight on the agency's founder, Deacon Webster

I am the Walrus: spotlight on the agency's founder, Deacon Webster

8y Mike O'Brien

I am the Walrus: spotlight on the agency's founder...

How does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its...

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Ads of the week: KFC, Oreo and Coca-Cola make us smile. Björn Borg, however... WTF?

Ads of the week: KFC, Oreo and Coca-Cola make us smile. Björn Borg, however... WTF?

8y Jordan Willard

Ads of the week: KFC, Oreo and Coca-Cola make us s...

Here's a round-up of ads released this week from KFC, Oreo, Coca-Cola, and Björn Bourg. Read More...

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As programmatic becomes more commonplace, what does that mean for creative?

As programmatic becomes more commonplace, what does that mean for creative?

8y Mike O'Brien

As programmatic becomes more commonplace, what doe...

Though creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Read Mo...

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Why we need to rethink the creative brief

Why we need to rethink the creative brief

8y Sean Miller

Why we need to rethink the creative brief

Though traditional creative briefs may seem irrelevant in today's campaign strategy, here's how this updated version of the tactic is conducive to con...

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How to come back from venomous virality

How to come back from venomous virality

8y Mike O'Brien

How to come back from venomous virality

Whether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing wit...

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Spotlight on: Adam Tucker, president, Ogilvy NYC

Spotlight on: Adam Tucker, president, Ogilvy NYC

8y Mike O'Brien

Spotlight on: Adam Tucker, president, Ogilvy NYC

As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...

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Brands Still Matter - Just Not Like They Used To

Brands Still Matter - Just Not Like They Used To

9y Mike O'Brien

Brands Still Matter - Just Not Like They Used To

Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about servic...

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Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

9y Mike O'Brien

Why Budweiser's "Lost Dog" Ad Was a Brand Flop Aft...

The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to rece...

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Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

9y Mike O'Brien

Twitter: Real-Time Engagement Comes From Small Mom...

"Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-t...

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Can Advertising Save the World? The United Nations Is Betting on It

Can Advertising Save the World? The United Nations Is Betting on It

9y Sean Miller

Can Advertising Save the World? The United Nations...

Without products or services, cause-related brands have no choice but to be masterful storytellers, which makes them particularly popular with agencie...

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YouTube’s First Decade: The Top Ads and the Trends That Define Them

YouTube’s First Decade: The Top Ads and the Trends That Define Them

9y Greg Jarboe

YouTube’s First Decade: The Top Ads and the Trends...

YouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Read ...

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Wearables Are Still In Their First Inning

Wearables Are Still In Their First Inning

9y Mike O'Brien

Wearables Are Still In Their First Inning

The popularity of wearable technology continues to grow exponentially, but it's a fairly new concept about which consumers and marketers still have qu...

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Social Media Week: Cult Brands Breed Community

Social Media Week: Cult Brands Breed Community

9y Mike O'Brien

Social Media Week: Cult Brands Breed Community

According to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maint...

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Digital Marketing People on the Move: January 2015 Roundup

Digital Marketing People on the Move: January 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: January 2015...

This is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Read More...

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Tiffany & Co.’s First LGBT Ad Misses Mark

Tiffany & Co.’s First LGBT Ad Misses Mark

9y Yuyu Chen

Tiffany & Co.’s First LGBT Ad Misses Mark

For the first time, the jewelry brand is featuring a same-sex couple in its engagement campaign. Read More...

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Digital Marketing People on the Move: December 2014 Roundup

Digital Marketing People on the Move: December 2014 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: December 201...

This is a roundup of new hires and promotions in the digital marketing industry during December of 2014. Read More...

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Turning Dialect Into Data

Turning Dialect Into Data

9y Mike O'Brien

Turning Dialect Into Data

U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber crimin...

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Digital Marketing People on the Move: September 2014 Roundup

Digital Marketing People on the Move: September 2014 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: September 20...

This is a roundup of new hires and promotions in the digital marketing industry during September of this year. Read More...

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Top Tweets From the 2014 Video Marketing Summit

Top Tweets From the 2014 Video Marketing Summit

10y Greg Jarboe

Top Tweets From the 2014 Video Marketing Summit

Sometimes the best way to recap an event is through attendees' tweets that highlight some of the best insights gleaned from the keynote speakers. Here...

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Digital Marketing People on the Move: June 2014 Roundup

Digital Marketing People on the Move: June 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: June 2014 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during June. Read More...

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Digital Marketing People on the Move: May 2014 Roundup

Digital Marketing People on the Move: May 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: May 2014 Rou...

This is a roundup of new hires and promotions in the digital marketing industry during May. Read More...

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