By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holiday shopping becomes more digital.
Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogently target consumers.
The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015?
Native advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good, does that even matter?
The latest in a series of online magazines with which Yahoo is rebranding itself, Yahoo Style has ads that blend in with its fashion features.
Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its spring tagline for "It's a Brad Brad World."
At midnight, BuzzFeed went live with a homepage takeover for Old Navy that lets visitors who crave their holiday cheer digital cheerfully obscure a web page with iconic images.
Telemundo partnership results in six-week branded video saga.
Clothing retailer worked with RadiumOne to create a brand integration contest between publishers.