Brands strategize as Black Friday moves online
Ecommerce

Brands strategize as Black Friday moves online

8y Mike O'Brien

Brands strategize as Black Friday moves online

By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...

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3 Back-to-School Marketing Strategies With Merit
Marketing

3 Back-to-School Marketing Strategies With Merit

9y Tessa Wegert

3 Back-to-School Marketing Strategies With Merit

Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...

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Mobile 2015: 4 Trends to Watch
Media

Mobile 2015: 4 Trends to Watch

9y Tessa Wegert

Mobile 2015: 4 Trends to Watch

The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Read More...

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Native Ad Transparency – Are We Clear?
Display Advertising

Native Ad Transparency – Are We Clear?

10y Tessa Wegert

Native Ad Transparency – Are We Clear?

Native advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good, ...

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Yahoo Style Takes a Splash at Native Advertising
Display Advertising

Yahoo Style Takes a Splash at Native Advertising

10y Mike O'Brien

Yahoo Style Takes a Splash at Native Advertising

The latest in a series of online magazines with which Yahoo is rebranding itself, Yahoo Style has ads that blend in with its fashion features. Read Mo...

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Old Navy Buys Into 'Brad World' on Bravo
Ecommerce

Old Navy Buys Into 'Brad World' on Bravo

11y Matt Kapko

Old Navy Buys Into 'Brad World' on Bravo

Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its sp...

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Old Navy Says 'Deck the Web'
Social

Old Navy Says 'Deck the Web'

11y Susan Kuchinskas

Old Navy Says 'Deck the Web'

At midnight, BuzzFeed went live with a homepage takeover for Old Navy that lets visitors who crave their holiday cheer digital cheerfully obscure a we...

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Old Navy Targets Hispanics With Online Telenovela
Marketing

Old Navy Targets Hispanics With Online Telenovela

13y Lisa Lacy

Old Navy Targets Hispanics With Online Telenovela

Telemundo partnership results in six-week branded video saga. Read More...

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Social Game Publishers Compete for Old Navy's Business
Social

Social Game Publishers Compete for Old Navy's Business

13y Douglas Quenqua

Social Game Publishers Compete for Old Navy's Busi...

Clothing retailer worked with RadiumOne to create a brand integration contest between publishers. Read More...

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