How does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its own thing.
Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge competitors and assert dominance.
YouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing "Cards."
Brands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doing it right.
The beer brand entered the Doritos "Crash the Super Bowl" contest as a joke, mocking Super Bowl commercials with its own clever ads.
From Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order.
Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more personal.
The brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views.
Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels.
Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through.