Super Bowl Sunday and SEO: The importance of search during the Big Game

Search Marketing Super Bowl Sunday and SEO: The importance of search during the Big Game

5y Mike O'Brien

Super Bowl Sunday and SEO: The importance of searc...

SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...

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The digital download: Video reigns supreme before Valentine's Day

The digital download: Video reigns supreme before Valentine's Day

8y Mike O'Brien

The digital download: Video reigns supreme before ...

Video was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings,  and YouTube released its monthly list of ...

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I am the Walrus: spotlight on the agency's founder, Deacon Webster

I am the Walrus: spotlight on the agency's founder, Deacon Webster

8y Mike O'Brien

I am the Walrus: spotlight on the agency's founder...

How does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its...

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Brand vs. brand: social media showdowns in the world of marketing

Brand vs. brand: social media showdowns in the world of marketing

8y Tessa Wegert

Brand vs. brand: social media showdowns in the wor...

Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge compe...

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YouTube Celebrates 5 Years of TrueView Ads

YouTube Celebrates 5 Years of TrueView Ads

9y Mike O'Brien

YouTube Celebrates 5 Years of TrueView Ads

YouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing "Cards." Read More...

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12 Social Media Posts That Are Funnier Than Yours

12 Social Media Posts That Are Funnier Than Yours

9y Bob Cargill

12 Social Media Posts That Are Funnier Than Yours

Brands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doi...

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Newcastle Brown Ale Tries to Sneak Into Doritos Commercial Contest

Newcastle Brown Ale Tries to Sneak Into Doritos Commercial Contest

9y Mike O'Brien

Newcastle Brown Ale Tries to Sneak Into Doritos Co...

The beer brand entered the Doritos "Crash the Super Bowl" contest as a joke, mocking Super Bowl commercials with its own clever ads. Read More...

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Top 10 Industry Highlights of 2014

Top 10 Industry Highlights of 2014

9y Mike O'Brien

Top 10 Industry Highlights of 2014

From Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...

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The Content Is You!

The Content Is You!

10y Stephanie Miller

The Content Is You!

Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more person...

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Old Spice 'Smellcome to Manhood' Keeps Spraying in Views

Old Spice 'Smellcome to Manhood' Keeps Spraying in Views

10y Lisa Lacy

Old Spice 'Smellcome to Manhood' Keeps Spraying in...

The brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Read More...

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Old Spice Takes Over YouTube in Viral Marketing Push

Old Spice Takes Over YouTube in Viral Marketing Push

11y James Dohnert

Old Spice Takes Over YouTube in Viral Marketing Pu...

Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels. Read More...

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Video Killed the Pre-Roll Star

Video Killed the Pre-Roll Star

11y David Toner

Video Killed the Pre-Roll Star

Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they...

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Old Spice Wraps Up Wild Week With Mr. Wolfdog

Old Spice Wraps Up Wild Week With Mr. Wolfdog

11y Lisa Lacy

Old Spice Wraps Up Wild Week With Mr. Wolfdog

The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Read More...

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New Old Spice-Inspired Brand Personas Heat Up Viral Video

New Old Spice-Inspired Brand Personas Heat Up Viral Video

12y Tessa Wegert

New Old Spice-Inspired Brand Personas Heat Up Vira...

A handful of brands that followed the Old Spice model still managed to achieve their goals. Read More...

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Want Attention? Take a Risk

Want Attention? Take a Risk

12y Gary Stein

Want Attention? Take a Risk

A five-step plan to build risk into your marketing programs. Read More...

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Memorable Campaigns of 2011

Memorable Campaigns of 2011

12y Tessa Wegert

Memorable Campaigns of 2011

Brands show us that when it comes to online media, we haven't done it all yet. Read More...

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10 Social Media 2011 Highlights (Data Included)

10 Social Media 2011 Highlights (Data Included)

12y Heidi Cohen

10 Social Media 2011 Highlights (Data Included)

A look at how marketers are integrating social media into their marketing plans. Read More...

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Old Spice Guy Goes Cross-Platform for Holiday Campaign

Old Spice Guy Goes Cross-Platform for Holiday Campaign

12y Douglas Quenqua

Old Spice Guy Goes Cross-Platform for Holiday Camp...

Old Spice Guy gets a little more depth this holiday season courtesy of Wieden+Kennedy. Read More...

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Old Spice's Fabio Campaign by Numbers

Old Spice's Fabio Campaign by Numbers

13y Jack Marshall

Old Spice's Fabio Campaign by Numbers

Brand finds success refreshing YouTube-based campaign. Read More...

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Fabio and Mustafa Duel for Old Spice Crown

Fabio and Mustafa Duel for Old Spice Crown

13y Jack Marshall

Fabio and Mustafa Duel for Old Spice Crown

Old Spice Guy returns to confront his replacement, Fabio. Read More...

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Old Spice, Pay With a Tweet, Arcade Fire Win Cyber Lions at Cannes

Old Spice, Pay With a Tweet, Arcade Fire Win Cyber Lions at Cannes

13y Zachary Rodgers

Old Spice, Pay With a Tweet, Arcade Fire Win Cyber...

Grand Prix winners reflect rising diversity of digital campaigns. Read More...

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Scene in Cannes: Reenact a Famous Viral Ad [Video]

Scene in Cannes: Reenact a Famous Viral Ad [Video]

13y Zachary Rodgers

Scene in Cannes: Reenact a Famous Viral Ad [Video]

Popular ads get personal with green screen reenactments, courtesy of YouTube. Read More...

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4 Ways Video Can Help Your Social Media Marketing Success

4 Ways Video Can Help Your Social Media Marketing Success

13y Liana Evans

4 Ways Video Can Help Your Social Media Marketing ...

Not everyone can be Old Spice. But there are other approaches you can take to help you reach your goals. Read More...

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The Digital Wake-up Call for FMCG Marketers

The Digital Wake-up Call for FMCG Marketers

13y Andrew Knott

The Digital Wake-up Call for FMCG Marketers

Simple approaches to digital marketing can produce exceptional results. Consider these examples. Read More...

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Building Social Currency: 3 Things You Need to Know

Building Social Currency: 3 Things You Need to Know

13y Vincent Teo

Building Social Currency: 3 Things You Need to Kno...

To create a campaign that will go viral, you'll need social currency – consider this framework. Read More...

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Social Media Marketing: Are You a Leader or Follower?

Social Media Marketing: Are You a Leader or Follower?

13y Ian McKee

Social Media Marketing: Are You a Leader or Follow...

The rise of social will influence how you develop marketing campaigns, but are you capitalising on it or waiting for others to set the rules for you. ...

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Old Spice Man Returns Ahead of Super Bowl Sunday

Old Spice Man Returns Ahead of Super Bowl Sunday

13y Jack Marshall

Old Spice Man Returns Ahead of Super Bowl Sunday

New TV spot will be seeded online by an Old Spice "superfan." Read More...

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