The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp.
A handful of brands that followed the Old Spice model still managed to achieve their goals.
A five-step plan to build risk into your marketing programs.
Brands show us that when it comes to online media, we haven't done it all yet.
A look at how marketers are integrating social media into their marketing plans.
Old Spice Guy gets a little more depth this holiday season courtesy of Wieden+Kennedy.
Brand finds success refreshing YouTube-based campaign.
Old Spice Guy returns to confront his replacement, Fabio.
Grand Prix winners reflect rising diversity of digital campaigns.
Popular ads get personal with green screen reenactments, courtesy of YouTube.