If you can combine customer appreciation, authenticity, and effort with your existing online media, you may end up with a campaign that serves two vit...
View articleFrom the Gulf oil spill to the FIFA World Cup, social media is all about events and issues that matter to people. Read More...
View articleCreating media that can "go viral" is a lot like becoming a successful stand-up comic. Read More...
View articleIt is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success. Read More...
View articleWhile viral campaigns aim to quickly create buzz, social media campaigns aim to build engagement opportunities with fans. Read More...
View articleAttention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS...
View article7 recommendations for creating actionable content. Read More...
View articleGoing viral requires amazing creative and a concept that is appealing across many segments. Read More...
View articleSocial media campaign for Old Spice has generated almost 40 million video views in just seven days, but what went on behind the scenes? Read More...
View articleA by-the-numbers look at the Old Spice guy's 183 YouTube videos, created in response to questions from users in social media channels. Read More...
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