#GivingTuesday harnesses the power of social media, demonstrating that online sharing has become a crucial motivator for making a charitable donation.
At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weigh in.
Brand excellence trickles down to the podium, according to Canadian Olympic Committee CMO Derek Kent, who discussed the importance of social during his ClickZ Live keynote.
Caitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former Olympian by her new name.
As we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 2014.
The World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour de France combined.
There are specific processes inside of marketing automation platforms that are subject to the opinions of the users. The two best examples of this are lead scoring and nurture marketing.
As hashtags become more mainstream, there lies before marketers an opportunity to amplify their use of hashtags to make brand interactions more appealing.
Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additional sponsors to get caught up in Sochi controversy remains to be seen.
100 percent of the Sochi Olympic Games will be available on mobile, thanks to Adobe's deal with NBC. Adobe Primetime will dynamically replace broadcast and on-demand ads with targeted ads tailored for various devices.