Around three out of four US and UK consumers said they'd follow their country's team on their mobile device, says an IAB study. Read More...
View articleThe campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Read More...
View articleSmartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets. Re...
View articleHow NBC has failed miserably in its execution of live-streaming the Olympics on its site. Read More...
View articleBA campaign gives life to mood of fans by measuring how British supporters respond to the games. Read More...
View articleExclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Read More...
View articleHashtag generated 400 tweets since Game 1. Read More...
View articleThe increase of Latino youth is fueling America's economic growth. Read More...
View articleThis year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent thei...
View articleWhat uses of data will athletes, broadcasters, and sponsors come up with during the London Olympics? Read More...
View articleTransamerica will also sponsor Yahoo's most massive Olympics coverage plan yet. Read More...
View articleA tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London. Read More...
View articleThe dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Read M...
View articleNike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Read More...
View articleThe Olympics is the perfect opportunity to practice collapsing distances, connecting people, and creating behavior. Read More...
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