Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additional sponsors to get caught up in Sochi controversy remains to be seen.
100 percent of the Sochi Olympic Games will be available on mobile, thanks to Adobe's deal with NBC. Adobe Primetime will dynamically replace broadcast and on-demand ads with targeted ads tailored for various devices.
Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to the conversation and getting in the way.
Fast-food giant McDonald's has launched a social campaign to send #CheersToSochi and connect fans with Olympic athletes.
With high spirits still lingering weeks after Tokyo was rewarded the Olympics in 2020, Japan will have to find new ways to show off for guests and the world. Here's what to look out for if you're a marketer.
The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen.
The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on its new BrandVoice platform.
Among other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric.
How Twitter, NBC, BBC, and others fared during the London Olympics.
Some great data analysis ideas we can take away from the London Olympics.