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    Programmatic 101: Everything you need to know but were too afraid to ask
    Asia

    Programmatic 101: Everything you need to know but were too afraid to ask

    8y Sophie Loras

    Programmatic 101: Everything you need to know but ...

    One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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    Has Ad Tech Taken Over Creativity at Cannes Lions?
    Conference Coverage

    Has Ad Tech Taken Over Creativity at Cannes Lions?

    9y Melanie White

    Has Ad Tech Taken Over Creativity at Cannes Lions?

    At this year's Cannes Lions Festival of Creativity, technology was up front and center. Read More...

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    Digital Marketing People on the Move: April 2015 Roundup
    Marketing

    Digital Marketing People on the Move: April 2015 Roundup

    9y Yuyu Chen

    Digital Marketing People on the Move: April 2015 R...

    This is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Read More...

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    Digital Marketing People on the Move: March 2015 Roundup
    Marketing

    Digital Marketing People on the Move: March 2015 Roundup

    9y Yuyu Chen

    Digital Marketing People on the Move: March 2015 R...

    This is a roundup of new hires and promotions in the digital marketing industry during March of 2015. Read More...

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    User Motivation Is Key to Social Engagement for Brands in China [Study]
    Asia

    User Motivation Is Key to Social Engagement for Brands in China [Study]

    9y Sophie Loras

    User Motivation Is Key to Social Engagement for Br...

    OMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Read More...

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    Google and AOL Buy Marketing Attribution Start-Ups
    Data insights

    Google and AOL Buy Marketing Attribution Start-Ups

    10y Yuyu Chen

    Google and AOL Buy Marketing Attribution Start-Ups

    Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Read More...

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    Q&A: Will 2014 Be the Year of Multiscreen Marketing?
    Asia

    Q&A: Will 2014 Be the Year of Multiscreen Marketing?

    10y Idris Nagri

    Q&A: Will 2014 Be the Year of Multiscreen Marketin...

    OMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China. Read More...

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    Exec Moves & Industry Roundup: Aegis Media, OMD, I-Com, and IAB
    Asia

    Exec Moves & Industry Roundup: Aegis Media, OMD, I-Com, and IAB

    13y Idris Nagri

    Exec Moves & Industry Roundup: Aegis Media, OM...

    Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director. Read More...

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    OMD Sets Up Search Marketing, Analytics Hubs in China
    Analytics

    OMD Sets Up Search Marketing, Analytics Hubs in China

    13y Idris Nagri

    OMD Sets Up Search Marketing, Analytics Hubs in Ch...

    Plus, a case study looking at the agency's work with Intel on a mobile campaign targeting the 24 to 32 year-old demographic. Read More...

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