One of the biggest challenges to programmatic adoption is that people are afraid of it.
At this year's Cannes Lions Festival of Creativity, technology was up front and center.
This is a roundup of new hires and promotions in the digital marketing industry during April of 2015.
This is a roundup of new hires and promotions in the digital marketing industry during March of 2015.
OMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China.
Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro.
OMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China.
Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director.
Plus, a case study looking at the agency's work with Intel on a mobile campaign targeting the 24 to 32 year-old demographic.