Challenges & opportunities for brands to improve their CX in 2020

Brand awareness Challenges & opportunities for brands to improve their CX in 2020

3y Tereza Litsa

Challenges & opportunities for brands to improve t...

How can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...

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Key takeaways from the state of ecommerce

Digital Marketing Key takeaways from the state of ecommerce

3y Mahir Prasad

Key takeaways from the state of ecommerce

Here are the key takeaways from our latest Marketing Technology Happy Hour in London, featuring insights from Jumpshot’s Stephen Kraus and Edge by Asc...

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Adobe on how to select and future-proof your CMS

Content Adobe on how to select and future-proof your CMS

3y Jacqueline Dooley

Adobe on how to select and future-proof your CMS

The CMS market is expected to be worth $14 billion by 2024. How can marketers navigate between traditional, headless, and hybrid platforms? Adobe's gu...

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Is martech on the verge of a DOOH boom?

Digital Transformation Is martech on the verge of a DOOH boom?

3y Luke Richards

Is martech on the verge of a DOOH boom?

The digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...

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Martech stack + customer loyalty: What effect can tech have on retention?

Analytics Martech stack + customer loyalty: What effect can tech have on retention?

3y Luke Richards

Martech stack + customer loyalty: What effect can ...

New data from Nielsen reveals consumers today are more disloyal than ever. What role does your martech stack play in improving customer loyalty? Read ...

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Digital ad spend: Paid search continues to dominate in 2019

Digital Advertising Digital ad spend: Paid search continues to dominate in 2019

3y Jacqueline Dooley

Digital ad spend: Paid search continues to dominat...

A May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...

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How Walgreens is differentiating and personalizing its customer experience

Digital Transformation How Walgreens is differentiating and personalizing its customer experience

3y Mike O'Brien

How Walgreens is differentiating and personalizing...

“The world is moving and it’s moving fast. It’s going to be about personalized value," says Walgreens' Group VP of Beauty and Personal Care. In 2019, ...

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Customer experience martech challenges for 2019

Analytics Customer experience martech challenges for 2019

3y Luke Richards

Customer experience martech challenges for 2019

"By 2020 it is expected that customer experience will be more important to customers than price or product," says a new report on the state of CX in 2...

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Forrester says "Go beyond ‘mobile-first’ to ‘the mobile remote control’ for experiences"

Mobile Forrester says "Go beyond ‘mobile-first’ to ‘the mobile remote control’ for experiences"

3y Barry Levine

Forrester says "Go beyond ‘mobile-first’ to ‘the m...

A "mobile-first design mantra blinds CMOs to the whole picture,” because mobile is much more than just another channel like web, radio, or email, says...

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Smart Kroger stores, click-and-collect: The state of grocery retail, part 2

Ecommerce Smart Kroger stores, click-and-collect: The state of grocery retail, part 2

3y Mike O'Brien

Smart Kroger stores, click-and-collect: The state ...

Curbside pickup and technologically-advanced stores could help traditional grocery retailers like Walmart and Kroger fend off Amazon. Read More...

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Omnichannel marketing automation statistics for 2019

Disruptive MarTech Omnichannel marketing automation statistics for 2019

3y Kimberly Collins

Omnichannel marketing automation statistics for 20...

Recent study shows advantages of omnichannel marketing automation including 250% higher purchase frequency and 90% higher customer retention rates. Re...

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Creating an omnichannel experience for ecommerce: Up to 90% higher customer retention

Ecommerce Creating an omnichannel experience for ecommerce: Up to 90% higher customer retention

3y Emily Alford

Creating an omnichannel experience for ecommerce: ...

Ecommerce companies offering an omnichannel experience had 90% higher customer retention than those that those simply offering single channel experien...

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Why a cohesive search, social, and ecommerce strategy is the key to conversions

Ecommerce Why a cohesive search, social, and ecommerce strategy is the key to conversions

3y Emily Alford

Why a cohesive search, social, and ecommerce strat...

Five ideas for how to streamline your search, social, and ecommerce strategies -- each of which is inextricably linked in the purchase process. Read M...

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How Mastercard is doing its part to revolutionize retail

Ecommerce How Mastercard is doing its part to revolutionize retail

4y Mike O'Brien

How Mastercard is doing its part to revolutionize ...

Financial services companies have a stodgy reputation, but Mastercard has long been at the forefront of using technology to bridge on- and offline sho...

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"Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai

AI & Automation "Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai

4y Mike O'Brien

"Cloud computing is the answer": Q+A with Google C...

Cloud computing and AI are instrumental in helping marketers utilize their data, according to Google Cloud executive Pravin Pillai. Read More...

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Global Commerce Review 2018: Takeaways from changing purchasing habits

Ecommerce Global Commerce Review 2018: Takeaways from changing purchasing habits

4y Tereza Litsa

Global Commerce Review 2018: Takeaways from changi...

How does the rise of mobile usage affect retailers? What can we learn from global commerce 2018 about what the future of ecommerce will look like? Rea...

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"Stores are the new media": Q+A with Adobe's Michael Klein

Ecommerce "Stores are the new media": Q+A with Adobe's Michael Klein

4y Mike O'Brien

"Stores are the new media": Q+A with Adobe's Micha...

Michael Klein, Adobe's Director of Industry Strategy for Retail, shares his insights on what is the biggest holiday shopping season ever. Read More...

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With augmented reality and inner-city stores, IKEA aims to disrupt itself

Ecommerce With augmented reality and inner-city stores, IKEA aims to disrupt itself

4y Mike O'Brien

With augmented reality and inner-city stores, IKEA...

"Disrupt" is an unpopular marketing buzzword, but that's exactly what IKEA is doing with technological enhancements and more stores in cities. Read Mo...

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How to use online customer reviews to inform data

Analytics How to use online customer reviews to inform data

4y Paige Leidig

How to use online customer reviews to inform data

80% of consumers seek advice from family or friends before purchasing online. Make sure you're using online customer reviews to in your data for bette...

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What makes Target so popular among Gen Z consumers?

Ecommerce What makes Target so popular among Gen Z consumers?

4y Mike O'Brien

What makes Target so popular among Gen Z consumers...

C+R Research analyzed Google search volume from major college towns and determined that Target is Gen Z's favorite brand. What about the retailer reso...

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Can omnichannel deliver? Only with the right strategies  

Leadership Can omnichannel deliver? Only with the right strategies  

4y Rebecca Martin

Can omnichannel deliver? Only with the right strat...

It's not enough to just talk about omnichannel – we have to look at customer-facing implications to make sure our added channels aren't just added ste...

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Why beauty retailers are leading the way in digital transformation

Ecommerce Why beauty retailers are leading the way in digital transformation

4y Mike O'Brien

Why beauty retailers are leading the way in digita...

Failure to embrace digital transformation is a death sentence for retailers. However, beauty brands like Sephora, L'Oréal, and Ulta aren't struggling ...

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How a shoppable fashion show gave Roots a record-breaking quarter

Ecommerce How a shoppable fashion show gave Roots a record-breaking quarter

4y Mike O'Brien

How a shoppable fashion show gave Roots a record-b...

How do you stand out during the holiday season? Canadian retailer Roots created a Black Friday fashion show that was shoppable, Shazam-style. Read Mor...

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How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experience

Ecommerce How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experience

4y Mike O'Brien

How Starbucks, Sam's Club, and Sugarfina are enhan...

Though no consumers actually use the word "omnichannel," retailers strive to give them seamless shopping experiences, no matter where or how they shop...

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Retargeting gets credit for sales that would have happened organically, say 83% of marketers

Digital Advertising Retargeting gets credit for sales that would have happened organically, say 83% of marketers

4y Mike O'Brien

Retargeting gets credit for sales that would have ...

Consumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...

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3 ways Target is trying to become "America's easiest place to shop"

Ecommerce 3 ways Target is trying to become "America's easiest place to shop"

4y Mike O'Brien

3 ways Target is trying to become "America's easie...

2017 was a pivotal year for Target, having invested billions of dollars in expanding its omnichannel shopping capabilities. CEO Brian Cornell wants to...

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4 takeaways from Neiman Marcus' awesome mobile app

Ecommerce 4 takeaways from Neiman Marcus' awesome mobile app

4y Mike O'Brien

4 takeaways from Neiman Marcus' awesome mobile app

As many legacy retailers struggle, Neiman Marcus is flourshing, something attributed to the brand's digital-first strategy. The mobile app epitomizes ...

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