RRD Marketing Solutions' GM, Todd Thompson, discusses how optichannel is marketing’s return to rationality — something that has evolved from omnichann...
View articleHow can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...
View articleHere are the key takeaways from our latest Marketing Technology Happy Hour in London, featuring insights from Jumpshot’s Stephen Kraus and Edge by Asc...
View articleThe CMS market is expected to be worth $14 billion by 2024. How can marketers navigate between traditional, headless, and hybrid platforms? Adobe's gu...
View articleThe digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...
View articleNew data from Nielsen reveals consumers today are more disloyal than ever. What role does your martech stack play in improving customer loyalty? Read ...
View articleA May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...
View article“The world is moving and it’s moving fast. It’s going to be about personalized value," says Walgreens' Group VP of Beauty and Personal Care. In 2019, ...
View article"By 2020 it is expected that customer experience will be more important to customers than price or product," says a new report on the state of CX in 2...
View articleA "mobile-first design mantra blinds CMOs to the whole picture,” because mobile is much more than just another channel like web, radio, or email, says...
View articleCurbside pickup and technologically-advanced stores could help traditional grocery retailers like Walmart and Kroger fend off Amazon. Read More...
View articleRecent study shows advantages of omnichannel marketing automation including 250% higher purchase frequency and 90% higher customer retention rates. Re...
View articleEcommerce companies offering an omnichannel experience had 90% higher customer retention than those that those simply offering single channel experien...
View articleFive ideas for how to streamline your search, social, and ecommerce strategies -- each of which is inextricably linked in the purchase process. Read M...
View articleFinancial services companies have a stodgy reputation, but Mastercard has long been at the forefront of using technology to bridge on- and offline sho...
View articleCloud computing and AI are instrumental in helping marketers utilize their data, according to Google Cloud executive Pravin Pillai. Read More...
View articleHow does the rise of mobile usage affect retailers? What can we learn from global commerce 2018 about what the future of ecommerce will look like? Rea...
View articleMichael Klein, Adobe's Director of Industry Strategy for Retail, shares his insights on what is the biggest holiday shopping season ever. Read More...
View article"Disrupt" is an unpopular marketing buzzword, but that's exactly what IKEA is doing with technological enhancements and more stores in cities. Read Mo...
View article80% of consumers seek advice from family or friends before purchasing online. Make sure you're using online customer reviews to in your data for bette...
View articleC+R Research analyzed Google search volume from major college towns and determined that Target is Gen Z's favorite brand. What about the retailer reso...
View articleIt's not enough to just talk about omnichannel – we have to look at customer-facing implications to make sure our added channels aren't just added ste...
View articleFailure to embrace digital transformation is a death sentence for retailers. However, beauty brands like Sephora, L'Oréal, and Ulta aren't struggling ...
View articleHow do you stand out during the holiday season? Canadian retailer Roots created a Black Friday fashion show that was shoppable, Shazam-style. Read Mor...
View articleThough no consumers actually use the word "omnichannel," retailers strive to give them seamless shopping experiences, no matter where or how they shop...
View articleConsumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...
View article2017 was a pivotal year for Target, having invested billions of dollars in expanding its omnichannel shopping capabilities. CEO Brian Cornell wants to...
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