Is martech on the verge of a DOOH boom?

Digital Transformation Is martech on the verge of a DOOH boom?

2y Luke Richards

Is martech on the verge of a DOOH boom?

The digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...

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Martech stack + customer loyalty: What effect can tech have on retention?

Data & Analytics Martech stack + customer loyalty: What effect can tech have on retention?

2y Luke Richards

Martech stack + customer loyalty: What effect can ...

New data from Nielsen reveals consumers today are more disloyal than ever. What role does your martech stack play in improving customer loyalty? Read ...

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Digital ad spend: Paid search continues to dominate in 2019

Digital Advertising Digital ad spend: Paid search continues to dominate in 2019

2y Jacqueline Dooley

Digital ad spend: Paid search continues to dominat...

A May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...

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How Walgreens is differentiating and personalizing its customer experience

Digital Transformation How Walgreens is differentiating and personalizing its customer experience

2y Mike O'Brien

How Walgreens is differentiating and personalizing...

“The world is moving and it’s moving fast. It’s going to be about personalized value," says Walgreens' Group VP of Beauty and Personal Care. In 2019, ...

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Customer experience martech challenges for 2019

Data & Analytics Customer experience martech challenges for 2019

2y Luke Richards

Customer experience martech challenges for 2019

"By 2020 it is expected that customer experience will be more important to customers than price or product," says a new report on the state of CX in 2...

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Forrester says "Go beyond ‘mobile-first’ to ‘the mobile remote control’ for experiences"

Mobile Forrester says "Go beyond ‘mobile-first’ to ‘the mobile remote control’ for experiences"

2y Barry Levine

Forrester says "Go beyond ‘mobile-first’ to ‘the m...

A "mobile-first design mantra blinds CMOs to the whole picture,” because mobile is much more than just another channel like web, radio, or email, says...

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Smart Kroger stores, click-and-collect: The state of grocery retail, part 2

Retail Smart Kroger stores, click-and-collect: The state of grocery retail, part 2

2y Mike O'Brien

Smart Kroger stores, click-and-collect: The state ...

Curbside pickup and technologically-advanced stores could help traditional grocery retailers like Walmart and Kroger fend off Amazon. Read More...

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Omnichannel marketing automation statistics for 2019

Email & Automation Omnichannel marketing automation statistics for 2019

2y Kimberly Collins

Omnichannel marketing automation statistics for 20...

Recent study shows advantages of omnichannel marketing automation including 250% higher purchase frequency and 90% higher customer retention rates. Re...

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Creating an omnichannel experience for ecommerce: Up to 90% higher customer retention

Ecommerce & Sales Creating an omnichannel experience for ecommerce: Up to 90% higher customer retention

3y Emily Alford

Creating an omnichannel experience for ecommerce: ...

Ecommerce companies offering an omnichannel experience had 90% higher customer retention than those that those simply offering single channel experien...

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Why a cohesive search, social, and ecommerce strategy is the key to conversions

Ecommerce Why a cohesive search, social, and ecommerce strategy is the key to conversions

3y Emily Alford

Why a cohesive search, social, and ecommerce strat...

Five ideas for how to streamline your search, social, and ecommerce strategies -- each of which is inextricably linked in the purchase process. Read M...

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How Mastercard is doing its part to revolutionize retail

Finance How Mastercard is doing its part to revolutionize retail

3y Mike O'Brien

How Mastercard is doing its part to revolutionize ...

Financial services companies have a stodgy reputation, but Mastercard has long been at the forefront of using technology to bridge on- and offline sho...

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"Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai

AI & Automation "Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai

3y Mike O'Brien

"Cloud computing is the answer": Q+A with Google C...

Cloud computing and AI are instrumental in helping marketers utilize their data, according to Google Cloud executive Pravin Pillai. Read More...

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Global Commerce Review 2018: Takeaways from changing purchasing habits

Ecommerce Global Commerce Review 2018: Takeaways from changing purchasing habits

3y Tereza Litsa

Global Commerce Review 2018: Takeaways from changi...

How does the rise of mobile usage affect retailers? What can we learn from global commerce 2018 about what the future of ecommerce will look like? Rea...

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"Stores are the new media": Q+A with Adobe's Michael Klein

Retail "Stores are the new media": Q+A with Adobe's Michael Klein

3y Mike O'Brien

"Stores are the new media": Q+A with Adobe's Micha...

Michael Klein, Adobe's Director of Industry Strategy for Retail, shares his insights on what is the biggest holiday shopping season ever. Read More...

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With augmented reality and inner-city stores, IKEA aims to disrupt itself

Retail With augmented reality and inner-city stores, IKEA aims to disrupt itself

3y Mike O'Brien

With augmented reality and inner-city stores, IKEA...

"Disrupt" is an unpopular marketing buzzword, but that's exactly what IKEA is doing with technological enhancements and more stores in cities. Read Mo...

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How to use online customer reviews to inform data

Data & Analytics How to use online customer reviews to inform data

3y Paige Leidig

How to use online customer reviews to inform data

80% of consumers seek advice from family or friends before purchasing online. Make sure you're using online customer reviews to in your data for bette...

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What makes Target so popular among Gen Z consumers?

Ecommerce & Sales What makes Target so popular among Gen Z consumers?

3y Mike O'Brien

What makes Target so popular among Gen Z consumers...

C+R Research analyzed Google search volume from major college towns and determined that Target is Gen Z's favorite brand. What about the retailer reso...

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Can omnichannel deliver? Only with the right strategies  

Strategy & Leadership Can omnichannel deliver? Only with the right strategies  

3y Rebecca Martin

Can omnichannel deliver? Only with the right strat...

It's not enough to just talk about omnichannel – we have to look at customer-facing implications to make sure our added channels aren't just added ste...

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Why beauty retailers are leading the way in digital transformation

Retail Why beauty retailers are leading the way in digital transformation

3y Mike O'Brien

Why beauty retailers are leading the way in digita...

Failure to embrace digital transformation is a death sentence for retailers. However, beauty brands like Sephora, L'Oréal, and Ulta aren't struggling ...

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How a shoppable fashion show gave Roots a record-breaking quarter

Retail How a shoppable fashion show gave Roots a record-breaking quarter

3y Mike O'Brien

How a shoppable fashion show gave Roots a record-b...

How do you stand out during the holiday season? Canadian retailer Roots created a Black Friday fashion show that was shoppable, Shazam-style. Read Mor...

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How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experience

Retail How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experience

3y Mike O'Brien

How Starbucks, Sam's Club, and Sugarfina are enhan...

Though no consumers actually use the word "omnichannel," retailers strive to give them seamless shopping experiences, no matter where or how they shop...

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Retargeting gets credit for sales that would have happened organically, say 83% of marketers

Digital Advertising Retargeting gets credit for sales that would have happened organically, say 83% of marketers

3y Mike O'Brien

Retargeting gets credit for sales that would have ...

Consumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...

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3 ways Target is trying to become "America's easiest place to shop"

Retail 3 ways Target is trying to become "America's easiest place to shop"

3y Mike O'Brien

3 ways Target is trying to become "America's easie...

2017 was a pivotal year for Target, having invested billions of dollars in expanding its omnichannel shopping capabilities. CEO Brian Cornell wants to...

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4 takeaways from Neiman Marcus' awesome mobile app

Retail 4 takeaways from Neiman Marcus' awesome mobile app

3y Mike O'Brien

4 takeaways from Neiman Marcus' awesome mobile app

As many legacy retailers struggle, Neiman Marcus is flourshing, something attributed to the brand's digital-first strategy. The mobile app epitomizes ...

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The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation

Retail The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation

3y Mike O'Brien

The new luxury landscape: How Tiffany & Co., G...

As wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....

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Informed delivery and the omnichannel future of the United States Post Office

Strategy & Leadership Informed delivery and the omnichannel future of the United States Post Office

3y Mike O'Brien

Informed delivery and the omnichannel future of th...

Don't let Amazon's dominance fool you—the United States Post Office is the real biggest player in ecommerce. When it's not delivering millions of pack...

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"Trading can be fun": A look at TradeStation's omnichannel rebrand

Finance "Trading can be fun": A look at TradeStation's omnichannel rebrand

3y Mike O'Brien

"Trading can be fun": A look at TradeStation's omn...

A pop-up hair salon and partnership with Cheddar highlights the omnichannel rebranding efforts of TradeStation, an online brokerage firm that's spent ...

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