One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually...
View articleAs Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...
View articleAny retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. Read More...
View articleEstablished retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...
View articleRetailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part. Read More...
View articleIn this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...
View articleBudweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...
View articleThe success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...
View articleThe digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...
View articleE-commerce in Southeast Asia is set to overtake the U.S. in the next five years, according to a panel of experts at ClickZ Live Bangkok. Read More...
View articleMarketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...
View articleDiffering perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...
View articleIn anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...
View articleBy denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...
View articleAlibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard. Read More...
View articleContent marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Read ...
View articleIsobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Read...
View articleThe ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry curr...
View articleHere's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving...
View articleSummer isn't over yet, but now is the time to start planning your marketing strategy for the year ahead. Read More...
View articleYou can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing st...
View articleAt ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...
View articleThe new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Read More...
View article"Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile a...
View articleWhen paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of...
View articleWith brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...
View articleBeing on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, a...
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