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View articleSprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China....
View articleIn this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. Read More...
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New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...
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View articleIn this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Read More...
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View articleThe automotive industry is extremely well positioned to engage consumers through mobile video advertising. Read More...
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View articleIn this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud? Read More...
View articlePrint isn't dead - it still has its place within a wide-ranging omnichannel marketing strategy. Read More...
View articleYP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search o...
View articleThe Internet of Things is taking over, but driving the devices are mobile apps, which move at a much different speed than marketers may be used to. Re...
View articleBy forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world....
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