Sprite Moves Online to Push Millennials In China Offline

Asia Sprite Moves Online to Push Millennials In China Offline

6y Sophie Loras

Sprite Moves Online to Push Millennials In China O...

Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China....

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The Realities of Cross-Device Marketing in a Mobile Driven World: Part II

Asia The Realities of Cross-Device Marketing in a Mobile Driven World: Part II

6y Rohit Kumar

The Realities of Cross-Device Marketing in a Mobil...

In this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. Read More...

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9 Ways the Retail Relationship is Changing

Asia 9 Ways the Retail Relationship is Changing

6y Stephen Hay

9 Ways the Retail Relationship is Changing

New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...

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Recasting Business Communications in Today’s Omnichannel World

Asia Recasting Business Communications in Today’s Omnichannel World

6y Safitri Sri

Recasting Business Communications in Today’s Omnic...

With rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions. Rea...

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What the Traditional Marketing Funnel Doesn’t Tell You!

Analytics What the Traditional Marketing Funnel Doesn’t Tell You!

6y Pelin Thorogood

What the Traditional Marketing Funnel Doesn’t Tell...

An updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions. Read More...

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How to Develop Genuine Loyalty With Retail Customers

Marketing How to Develop Genuine Loyalty With Retail Customers

6y Russ Fradin

How to Develop Genuine Loyalty With Retail Custome...

These days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following? Read More...

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3 Disturbing Industry Statistics on Abandonment + 7 Tips for Successful Cart Reminders

Email 3 Disturbing Industry Statistics on Abandonment + 7 Tips for Successful Cart Reminders

6y Jeanne Jennings

3 Disturbing Industry Statistics on Abandonment + ...

Cart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Read More...

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#ISHOW: The Omnichannel Marketing Secret

Marketing #ISHOW: The Omnichannel Marketing Secret

6y Jeanniey Mullen

#ISHOW: The Omnichannel Marketing Secret

Marketers today need to weave together the best marketing channels in order to create the most effective omnichannel strategy. Here's a clever acronym...

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What’s New in Mobile Video?

Media What’s New in Mobile Video?

7y Tessa Wegert

What’s New in Mobile Video?

In this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Read More...

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Personalized Marketing: How to Take a Customer-Centric Approach

Data-Driven Marketing Personalized Marketing: How to Take a Customer-Centric Approach

7y ClickZ News Staff

Personalized Marketing: How to Take a Customer-Cen...

Customers these days expect personalization from brands, so how can you create an effective customer-centric marketing strategy? Read More...

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How Mobile Video Can Drive Advertising Success in the Auto Industry

Asia How Mobile Video Can Drive Advertising Success in the Auto Industry

7y Meera Chopra

How Mobile Video Can Drive Advertising Success in ...

The automotive industry is extremely well positioned to engage consumers through mobile video advertising. Read More...

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It’s the End of the Retail World as We Know It

Asia It’s the End of the Retail World as We Know It

7y Ohad Hecht

It’s the End of the Retail World as We Know It

Retail businesses not yet engaging in online platforms need to catch up, and quickly. Trade is in our bones. Read More...

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4 Essential Elements to Building the Ultimate Data Cloud

Data-Driven Marketing 4 Essential Elements to Building the Ultimate Data Cloud

7y Michael Della Penna

4 Essential Elements to Building the Ultimate Data...

In this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud? Read More...

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Long Live Print…in an Omnichannel Marketing Plan

Media Long Live Print…in an Omnichannel Marketing Plan

7y Tessa Wegert

Long Live Print…in an Omnichannel Marketing Plan

Print isn't dead - it still has its place within a wide-ranging omnichannel marketing strategy. Read More...

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YP Data Helps National Brands Go Local

Data-Driven Marketing YP Data Helps National Brands Go Local

7y Emily Alford

YP Data Helps National Brands Go Local

YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search o...

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The Internet of Things Starts With Agility Everywhere

Data-Driven Marketing The Internet of Things Starts With Agility Everywhere

7y Rand Schulman

The Internet of Things Starts With Agility Everywh...

The Internet of Things is taking over, but driving the devices are mobile apps, which move at a much different speed than marketers may be used to. Re...

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Winning the Battle Between Bricks and Clicks

Asia Winning the Battle Between Bricks and Clicks

7y Rohit Kumar

Winning the Battle Between Bricks and Clicks

By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world....

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