Redefining Engagement to Understand the Future of Marketing
Marketing

Redefining Engagement to Understand the Future of Marketing

9y Michelle Killebrew

Redefining Engagement to Understand the Future of ...

Media and technology are continuing to merge providing business opportunities that will engage customers in new ways. Read More...

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3 Multichannel Marketing Use Cases for Improving the Customer Experience
Marketing

3 Multichannel Marketing Use Cases for Improving the Customer Experience

9y Ellen Valentine

3 Multichannel Marketing Use Cases for Improving t...

Building out call center processes and marketing automation techniques can provide exponential benefits for your company. Read More...

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Offline Is the New Online
Marketing

Offline Is the New Online

9y Pelin Thorogood

Offline Is the New Online

Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumer...

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A Portrait of American Mobile Video Viewing
Media

A Portrait of American Mobile Video Viewing

9y Joe Laszlo

A Portrait of American Mobile Video Viewing

IAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos th...

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Sprite Moves Online to Push Millennials In China Offline
Asia

Sprite Moves Online to Push Millennials In China Offline

9y Sophie Loras

Sprite Moves Online to Push Millennials In China O...

Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China....

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The Realities of Cross-Device Marketing in a Mobile Driven World: Part II
Asia

The Realities of Cross-Device Marketing in a Mobile Driven World: Part II

9y Rohit Kumar

The Realities of Cross-Device Marketing in a Mobil...

In this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. Read More...

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9 Ways the Retail Relationship is Changing
Asia

9 Ways the Retail Relationship is Changing

9y Stephen Hay

9 Ways the Retail Relationship is Changing

New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...

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Recasting Business Communications in Today’s Omnichannel World
Asia

Recasting Business Communications in Today’s Omnichannel World

9y Safitri Sri

Recasting Business Communications in Today’s Omnic...

With rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions. Rea...

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What the Traditional Marketing Funnel Doesn’t Tell You!
Analytics

What the Traditional Marketing Funnel Doesn’t Tell You!

9y Pelin Thorogood

What the Traditional Marketing Funnel Doesn’t Tell...

An updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions. Read More...

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How to Develop Genuine Loyalty With Retail Customers
Ecommerce

How to Develop Genuine Loyalty With Retail Customers

9y Russ Fradin

How to Develop Genuine Loyalty With Retail Custome...

These days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following? Read More...

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3 Disturbing Industry Statistics on Abandonment + 7 Tips for Successful Cart Reminders
Email

3 Disturbing Industry Statistics on Abandonment + 7 Tips for Successful Car...

9y Jeanne Jennings

3 Disturbing Industry Statistics on Abandonment + ...

Cart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Read More...

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#ISHOW: The Omnichannel Marketing Secret
Marketing

#ISHOW: The Omnichannel Marketing Secret

9y Jeanniey Mullen

#ISHOW: The Omnichannel Marketing Secret

Marketers today need to weave together the best marketing channels in order to create the most effective omnichannel strategy. Here's a clever acronym...

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What’s New in Mobile Video?
Media

What’s New in Mobile Video?

9y Tessa Wegert

What’s New in Mobile Video?

In this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Read More...

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Personalized Marketing: How to Take a Customer-Centric Approach
Data insights

Personalized Marketing: How to Take a Customer-Centric Approach

9y ClickZ News Staff

Personalized Marketing: How to Take a Customer-Cen...

Customers these days expect personalization from brands, so how can you create an effective customer-centric marketing strategy? Read More...

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How Mobile Video Can Drive Advertising Success in the Auto Industry
Asia

How Mobile Video Can Drive Advertising Success in the Auto Industry

9y Meera Chopra

How Mobile Video Can Drive Advertising Success in ...

The automotive industry is extremely well positioned to engage consumers through mobile video advertising. Read More...

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It’s the End of the Retail World as We Know It
Asia

It’s the End of the Retail World as We Know It

9y Ohad Hecht

It’s the End of the Retail World as We Know It

Retail businesses not yet engaging in online platforms need to catch up, and quickly. Trade is in our bones. Read More...

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4 Essential Elements to Building the Ultimate Data Cloud
Data insights

4 Essential Elements to Building the Ultimate Data Cloud

9y Michael Della Penna

4 Essential Elements to Building the Ultimate Data...

In this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud? Read More...

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Long Live Print…in an Omnichannel Marketing Plan
Media

Long Live Print…in an Omnichannel Marketing Plan

9y Tessa Wegert

Long Live Print…in an Omnichannel Marketing Plan

Print isn't dead - it still has its place within a wide-ranging omnichannel marketing strategy. Read More...

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YP Data Helps National Brands Go Local
Data insights

YP Data Helps National Brands Go Local

9y Emily Alford

YP Data Helps National Brands Go Local

YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search o...

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The Internet of Things Starts With Agility Everywhere
Data insights

The Internet of Things Starts With Agility Everywhere

9y Rand Schulman

The Internet of Things Starts With Agility Everywh...

The Internet of Things is taking over, but driving the devices are mobile apps, which move at a much different speed than marketers may be used to. Re...

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Winning the Battle Between Bricks and Clicks
Asia

Winning the Battle Between Bricks and Clicks

9y Rohit Kumar

Winning the Battle Between Bricks and Clicks

By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world....

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